I agree with @lakwho posted above about Veritas Cables. I started with one set of their Magnus XLR cables and love it so much that I just ordered a set of their higher end Argentum R silver RCA cables. I'm also considering power cables and maybe a few others from them. Just very impressed with their sound so far, as well as their customer service.
I can also recommend other small brands like Audio Art and Triode Wire Labs, they both offer great value.
Audiogon and USAudiomart both have lots of other nice options. I enjoy Black Cat Cables, Cerious, Decware, Audience, Waveform Fidelity, and DH Labs among others.
I'm a DIY'er and prefer to assemble my own cables. Using this option allows one to assemble high end audiophile cables at a 50/70% savings vs the same ready made cable(s). Another benefit is making them the length that is needed.
Here are my primary sources for raw cable and various terminal ends.
If you have not yet diy'd cables there are several videos that serve as tutorials/guides. No special tools or soldering needed, just good quality wire cutters, wire strippers, Phillips screwdriver, heat shrink tubing (various colors to give the cables your "signature"look) and a heat gun. Take your time and you will produce cables you can be proud of. Oh and the bank that you save can be invested toward other elements of your rig. Enjoy
Blue Jeans interconnects are pretty darn good. They’re not the ultimate in resolution or focus, but they are smooth and natural and throw a nice soundstage. The sound, to use a vague, subjective term, "normal." And you can easily order custom lengths. Their Belden speaker cable is okay too. For a second system, the combination will "let the music" out without a lot of expense or fuss. ;-)
For my main system I use Harmonic Technologies. I buy used from eBay or Audiogon or USAudioMart. As long as the seller has decent feedback I’m not too concerned about being ripped off. There’s really no reason NOT to buy used cables. They don’t "wear out" and people get rid of perfectly good stuff all the time in the quest for whatever they think they need to hear. ;-)
If you want high-end cables, the Cable Company's lending library is a pretty good way to try a variety of things.
I too am using Morrow cables. Great cables at a reasonable cost. Plus, they offer the option to burn them in. I was using the lower models of Audioquest previously, and the Morrow cables are a definite improvement.
I found out this new smaller cable maker (Veritas Cables) is the real deal and their products are giant killers at very reasonable prices for what you get considering their products compete with the big names that cost $1000-$2000 etc. Your going to spend in the neighborhood of $400-$500 per cable, so they are not inexpensive but purchase once and then enjoy the music. Check out their website and read their philosophy and introductory pricing with a trial/deom period.
I used the cable company lending library to evaluate numerous cables. Prices are reasonable and you have a couple of weeks to evaluate; but then I’ve mostly bought used.
I’ve done a fair amount of a/b testing with Zu and 12 gauge cable. I personally feel cables are complete ripoff’s. But there are audible differences. They let you try them for two months for free.
For my main system I tend to purchase from my dealers. They will let me audition, but most are Transparent and I have most recently upgraded to the most recent. I usually keep old interconnects and use on my secondary systems. Upgrade your main system and use old ones on.
But for a secondary system I would go to the Cable Company… you can get used for half price. You can try also from their lending library. I am not a fan of most of the budget brand… I have found most to be no better than what comes with the component or you get at Best Buy.
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