You know when you are dealing with a BS company....

I do not eat peanut butter. But in case none of you PB&J critics did not open or read the link here is the core of this ludicrous post. Totally taken out of context.

Have any of you tried these cables?

Can you verify or validate your dispute?

You can expect a 15% to 20% improvement in sound for each level as you move up the line. The improvements are in soundstage, resolution, realism, musical presentation, impact, etc.

Examples..

15% to 20% improvement for the SP2 compared to the SP1.

15% to 20% improvement for the SP3 compared to the SP2.

15% to 20% improvement for the SP4 compared to the SP3, etc.

The same applies for all our cables; Interconnects, phono cables, subwoofer cables, power cables, etc.

If someone says Brand A peanut butter tastes 15% better than Brand B, what does that tell you, other than a misfortunate grade school education.

Funny, thank you.

I’m not a fan of the marketing hype and the constant sales…but that said, the cables sound great and represent solid value for money. In my system they equaled of bettered the Acoustic Zen and Nordost cables they replaced in my humble system. And, importantly (to me at least) the cables are supple and are easy to install.  I certainly saw improvements going from level three to four to five. YMMV.  And I’ve always found them friendly and easy to deal with.   I’d recommend a different marketing and pricing strategy, but when I needed cables for a second system it was far simpler to just call them and get what I needed at a price that wasn’t crazy. 

This is the first company I've seen rate recommended speaker cables by amplifier wattage. This seems more dubious than the 15-20% improvement "examples". 

I thought this was a thread about Dave and Troy....

Morrow Audio should get the same ad writer as Synergistic Research! Talk about hyperbole!

The idea that something is more convincing if it is rendered in a number is the source of a whole lot of bad thinking. Paul Simon had it right. 

Oh the humanity...

'' What is the purpose of this thread "".......who cares and then don't buy the cable from then. Move on to another company.    

If my current soundstage is 2.3 meter wide, and I go up TWO levels with their cable, that's 30-40% improvement. That would make my sound stage now at least 2.99 meter. What if my room is only 2.89 meter wide? 

I googled for the measuring instrument for they use to measure and verify their claim. Maybe they just should also be offering them from my line of products:

1) digital soundstage meter, accurate to 0.01% (metric)

2) digistal resolution analyzer with large 3 digit display

3) realism gauge with build in digital reverser

4) musical represention decoder and converter

5) analog musical presentation arrayer with integrated analyser, swiss made

6) impact meter (Japan) measures in metric KJ and Btu.

"You can expect a 15% to 20% improvement in sound for each level as you move up the line. 

I think you are misunderstanding what they are saying. I think they are saying that there is a 15-20% difference between each level of cable. Not a 15-20% improvement in your system sound but a 15-20% change in relation to the small change a cable makes. So 15-20% to the 1% change (SWAG) a cable makes. 

However, other companies, with good reputations, sell much higher priced cables and people are fine with it.  These companies have learned to manage the hype to sound realistic, perhaps even a big humble, focus on the quality build and make their claims more believable, and people spend way too much on cables.  (Don't interpret this to mean I don't believe or appreciate the tremendous improvement that quality cables make).

At the very least, I want 100% improvement with every higher level.

@kraftwerkturbo

Many audiophiles fall victim to snake oil cables...forgetting or simply not acknowledging why cables are different/may sound different.

Metallurgy - silver is the best conductor of electricity. High purity copper with lots of .999s is fine too. If the manufacturer doesn’t make fantastical claims about improvements; but simply markets their cabile as "high-quality" I think it’s worth buying, provided of course, the cost is not thousands of dollars. Consider if you will, how much food --> Swiss Chalet, other electronics, etc. you can buy with that money instead??

When an amplifier is driving a reactive load (speakers) in this case, how well speakers conform to the damping factor can impact frequency response. Some so-called "high-end" cables have been known to act as antennas and pick up noise; and in turn, they adversely influence how the speakers respond when fed power, thus altering the frequency response you hear. It's not clarity or anything magical - it's just that certain frequencies have now been attenuated or accentuated.

In particular, I have found thin CCAW wire (thin-sounding) to be much interior to high purity copper or silver, regardless of AWG. Lower AWG just means less losses; even if we can’t discern them in a repeatable manner. Hearing the difference after days, weeks, months, or even hours is simply the brain working harder at filtering the sound you hear, since you are paying more attention.

While speaker cables can sound different, the idea of improving sound quality just because of the cable (rather than the inherent performance metrics of your audio components + speakers is silly. Cables should not alter the sound, they should get out of the way and allow your audio gear perform at an optimal level.

Or they say that improvement should be based on price. The more expensive the component the better it sounds. And they ignore the reality of the effect of set up and synergy. They would lose money if they did, wouldn't they. :-)

When they differentiate themselves as being the cheapest product in their category.