Veritas Cables a new brand that I found


Always been a big fan of smaller cable makers. I've had great luck in my system with brands like Audio Art, Cabledyne (RIP), Audio Sensibility, and Triode Wire Labs. These and others I'm surely forgetting seem to offer so much bang for the buck compared to the more mainstream brands. Not exactly cheap but usually a great value for what you get. It's noteworthy that most of these are most easily found by cruising Audiogon, US Audio Mart, Audiocircle, etc and if you only ever read Stereophile/TAS you'll probably never be exposed to all these great options. 

As with most people around here I've also had my fair share of Audioquest, Kimber, Shunyata, Cardas, Wireworld, MIT, and the rest of the big names. Some of those were very enjoyable but I have a hard time when I think about how big their marketing budgets are. And when my local dealer will always give me a deal for a very substantial discount, it makes me realize how inflated the regular pricing is. Not to mention I notice that many of these don't really get good until you move fairly high up the line, with their entry and mid priced options often being pretty uninspiring.

A few weeks ago I was browsing the various classifieds as I often do and stumbled across a name that was new to me. Turns out that's because they are new, period. Veritas Cables calls themselves a boutique hifi cable company specializing in small batch creations. That sounds reminiscent of early Black Cat Cable which they actually reference as an inspiration. This immediately caught my attention as I used to work with Chris Sommovigo at one point and loved his approach to building cables. The company had 3 items listed at the time: RCA interconnects, a power cable, and an ethernet cable. I liked what I saw but was actually in the market for an XLR interconnect, so I checked out their website (still under construction) which indicated more cables were coming soon. I figured it was worth an email inquiry to see what the time frame might be. 

I got a quick response stating that they had just completed a batch of XLR cables and while most were spoken for via local word of mouth sales, they did have one extra set they could sell me. The price was well within my target and actually much more affordable than the others I had been looking at (Audio Art Copper Cryo, Morrow Audio MA6,  Silnote Anniversary being the main contenders). So I took a chance on it, although with their in home trial terms it wasn't a huge gamble. They sent over an invoice with paypal and due to Veritas being in California like me the cable arrived very quickly.

When the company told me they don't use any fancy packaging, they weren't kidding. It was more like buying a second hand cable off a forum with no original packaging. But I've never cared about any of that stuff and would rather have that money go towards the actual product. In that sense I was not disappointed. Veritas calls this their Magnus cable and it shares design cues with the rest of their line I had seen listed on USAmart and the Veritas website. Specifically that means the use of a metallic silver braided jacket instead of the usual plastic or fabric sleeving most other cables have. This is the same approach used by Ed Bowman with his Cabledyne brand which I miss dearly. Back in the day my entire system was Cabledyne Reference Silver, then upgraded to their Vanguard line and was happy with that for quite a while. So I am very pleased to reintroduce a similar looking cable. That said the Veritas Magnus is somewhat thicker yet more flexible than the Cabledyne models which makes it easier to deal with.

Veritas doesn't come right out and list exactly what the internal composition is on their designs. When I asked directly they were happy to answer so it's not a complete secret, but I guess more of a marketing choice. Discussing this with them also reminded me of chatting with Ed Bowman, where there is clearly a lot of knowledge but also a desire to simplify things for a dumb end user like me. I tend to agree with their philosophy that says silver doesn't always have to sound bright and copper isn't always warm. Designers can do a lot based on geometry and purity and shielding and a dozen other factors to where a silver cable might actually be warmer and smoother than a copper cable. Or a copper cable might be more focused on speed and treble extension. Honestly I don't care as much about the specifics as I do about the end result, just give me an excellent performing cable no matter what it's made of. 

In any case to my eyes the Veritas Magnus looks every bit as well made as the other options I had been considering. Those range from $630 for the Audio Art, to $1250 for the Morrow, to $1500 for the Silnote, all for 1.5m XLR versions just to give you a general idea. Meanwhile the Magnus was $389 which is almost what I would call entry level territory with the price of cables being what it is these days. 

 So far I've been using the Magnus to connect my Eversolo DMP-A8 to a variety of tube and SS headphone amplifiers in the $2-5k range, then feeding the amazing Raal Requisite CA-1a ribbon headphones via the Raal transformer box. It's a pretty simple system and this is the only interconnect involved, making it easier to spot the contributions versus a system with separate transport, DAC, preamp, and amplifier and of course cables running between each of them.

The sound I heard was shockingly open, clean, detailed, and smooth. Huge staging with impressive depth and even height on the right recordings. Very convincing tone on violins, guitars, and vocals both male and female. The Raal headphones are pretty ruthless and reveal all sorts of upstream shortcomings, but I got the feeling I was bouncing up against the limits of the DMP-A8 D/A conversion rather than the cable/amp/headphones. I'll test this out soon when I switch to my bigger system with a better/more expensive DAC, and I'll report my findings when I have some thoughts on that.

Checking my cable collection for things with a vaguely similar price as the Magnus. I rounded up a Harmonic Tech Truth Link, Analysis Plus Copper Micro, Anticables 3.1, and Moon Audio Black Dragon, all of which sold for somewhere in the sub $500 space (I think) at some point in the last decade. It was no contest, the Veritas Magnus outclassed them all by a significant margin. These are all decent cables with something to offer which is why I keep them around in my stash, but compared to the Veritas they all sounded either dull, thin, slow, compressed, or some combination of those traits. I also note that each of them looks and feels like more of a budget product (which I guess they are) where the Veritas Magnus seems like it belongs in an entirely higher class despite the price not reflecting that.

My next goal is to compare it to some others in my arsenal priced around the $1K range. So far, from memory I would say it feels very competitive even in that class, but I want to be more specific about it so no comments for now. The crazy thing is that Veritas told me they have another XLR option (didn't catch the name or other specifics) positioned higher than the Magnus, for what is likely still a pretty reasonable price considering their approach to the market. All of those were spoken for at the time but did ask to be notified when the next batch is ready so we can discuss that. I had been considering the Infigo Audio Sparkle or maybe even Sparkle Signature XLR down the road but I might detour to the Veritas instead, just for the sake of adventure. But that depends on the pricing and specifics they give me, if and when we have that discussion. I'm also curious about their power cables or maybe a USB down the line. Sometimes when cable companies try to do everything, they bite off more than they can chew, or seem to excel with digital rather than analog or vice versa. So it would be interesting to see if Veritas can do the full line of cables to this same high caliber.

In closing I'll say (and it's probably obvious) that I'm extremely impressed with this product so far. It's the most dramatic result I've had from a cable in quite some time, and I appreciate that it didn't involve spending thousands of dollars. The folks at Veritas really seem to be on the right track in terms of quality and value. Which is not to be confused with being very good at marketing a product, which honestly they don't really seem to be, nor do they seem to even care all that much at the moment. They definitely have some improvement to do when it comes to optimizing their operation, but they told me their focus is on organic growth and quality over quantity. That seems like a noble approach so I can't fault them for it. Their website also could really use more specifics but at least they answer emails quickly and are easy to deal with that way.

I'll be back in the next week or so with additional updates. Maybe some downsides will present themselves. But so far it's been a totally positive experience. Next up is my bigger system with more expensive components and cables, we'll see how the Magnus holds up in that context. 

 

v-fi

The other day I asked about speaker cables and if there might be something higher up than the Aperta. They told me there is a new special edition version Aperta coming soon. I don't know if that already was discussed here yet. I plan on waiting for it since I want the top model. I might also get the standard Aperta for a smaller bedroom system that I've been working on.

Veritas also told me their new website is close to being ready. That's when prices are going to increase a little for most item. The new pricing has always been on their Audiomart listings so not a surprise. It's not enough to make me rush into purchasing something now though. It still seems fair for the value we get. 

@tubeguy80 Very interesting to hear that Veritas will have a special edition version of the Aperta speaker cable. I'll have to look into this development. I really like my Aperta speaker cables.

I've been using the Veritas Connexa Ethernet cable for about a week now—it’s the final link in my chain of Ethernet cables feeding into my Mac Mini M2/Streamer running Audirvana Studio. Initially, I was thrilled by the immediate improvements: enhanced clarity and sharper transients. However, as the initial excitement faded, my critical listening revealed a slight issue. The upper mids sounded a bit aggressive, which prevented me from relaxing and enjoying the music.

Today, I experimented with different placements of the Connexa in my setup. I eventually returned it to its original position (just before the Streamer) and replaced the CAT8 Ethernet cable which uses Telegartner “lookalike” metal connectors (likely Chinese-made)—that feeds my Silent Angel Bonn N8 switch with another CAT8 cable equipped with standard plastic connectors.

The result? The sound is now wonderfully balanced and musical, with remarkable clarity. I’m very happy with this purchase and will certainly be keeping an eye on Veritas-they know what they're doing.

Lak – Are the Aperta speaker cables copper, silver-plated copper or something else?

 

Are the connectors silver-plated copper, rhodium-plated copper or something else?

 

I ask because I prefer to know what I am buying and have found that different metals sound - well - different.  For example, I have not liked the sound of rhodium in connectors.

 

Any information would be appreciated.

Agree with maxima95.

Veritas looks interesting and I like the idea of supporting a small cable maker selling direct to consumers at reasonable prices, but I also like to do a little research and know what I am getting. I looked at their website and online ads and feel they are a missed opportunity to educate potential buyers about the details of the products. I hope they can update the website with more detail soon. 

@sfpeloton 

@maxima95

If the information below does not answer your questions then I suggest you email them directly as I did. I am not a spokesman for them and I don't want to pass on any incorrect information. I hope the information below is helpful.

Prior to my purchase I emailed Verita Cables and inquired about their Aperta speaker cables. This is the response I received from them:

"We are willing to go into some detail but there are also certain aspects of the design that we do a little different, so would prefer not to divulge every single thing. Hopefully you understand. 
We use Ultra Pure Ohno Continuous Cast (sometimes called UP OCC) wiring which is claimed to be 7N purity. It is debatable whether or not the technology exists to properly differentiate anything beyond 5N, and certainly the difference between 6N and 7N is extremely difficult to verify. At that point other aspects of the design are more important anyway. There are only three suppliers in the world capable of manufacturing UP OCC wiring, we have tried all of them and settled on the option we felt sounds best in our configuration. 
We feel that with silver cables, the connectors become more critical in terms of influencing the sound. Again we tried options from all the major players and found that price didn’t necessarily correlate with performance. For example the top of the line WBT silver RCA connectors cost about as much as our entire finished Argentum R cable, but in our testing actually sounded worse. Not to say they aren’t beautifully crafted or couldn’t sound amazing in the right application, but in our design it was not a good match". 

Thanks @lak , that is helpful and the type of information that is good to see. A product description can ultimately only get you so far, but more info. is always a plus in my book.

I received the 3 Aeris power cables which I ordered last week. Just got them installed in the system yesterday so I can't really talk about the sound yet.

So far, what I can say is that the appearance and build quality is off the charts. I've paid way more for power cables that don't look anywhere near this nice. Seriously, the pictures don't really do them justice, these are beautiful cables! If I didn't know anything about the brand or pricing I would have guessed these as being in the $1k+ range, no question. 

Here's hoping the performance matches the appearance.

Hi v-fi

I am curious if you have any initial feedback on the Aeris power cables. Please let us know. Thanks!

@darrinm Haven't had as much time as I would like to report any definitive opinions at this point. So far very impressed with initial listening, we'll see how it goes this weekend since I should have more time. 

I spent a few hours on Saturday and much of the day Sunday, off and on listening to my system with the new Aeris cables added. I used them with an Auralic Aries G2.2 streamer, a Lampizator Golden Gate 2 DAC, and a Primaluna EVO 300 hybrid integrated driving Dynaudio Confidence 20 speakers in a smaller, semi-treated room. I'm using the Veritas Argentum R interconnects, their Audax USB, and now Aeris power cables which replaced a mixture of older but more expensive power cables from a few different brands that all cost in the $500 to $1,000 range at some point in the last decade or two.

The main thing I noticed was an improvement in dynamics. I don't know that I've ever heard such low end extension and solidity out of my Dynaudios. Very impressive. After a while I also realized that the entire presentation had a more natural flow to it. Not like details were smoothed over but more just a sense of ease to the whole thing, probably related to the dynamics but it seems like more than that.

This is all brand new, straight out of the box, so I expect things to only get better from here. I was on the fence for a moment, thinking maybe I should have gone with the top level Praesto cables instead. But so far I love what I hear from the Aeris and am very satisfied with my choice.

@v-fi  thank you for the update. I also ordered Aeris power cord and Aperta special edition speaker cables, since I like what I hear with my regular Apertas. Can you elaborate on Aeris tone and resolution please.

@denon1 Need more listening time but so far so good with regards to both tone and resolution. In my experience a lot of cables can do a good job with one or the other but it can be hard for them to nail both, 

Of the power cables I was using before, my favorite was probably a Cerious Cables Graphene from about 10 years ago. Really nice cable, fantastic tonality, resolution not bad either. I feel like the Aeris cables match the Cerious strengths and improve on the weaknesses. But I will know more as I get more time spent listening. 

If you order the Aeris or Praesto in a shorter length (3') make sure it will fit your components. It is quite stiff!  I just received a 3' Aeris and I had to really twist hard on it to fit into the iec plug into my tuner/streamer. The ground pin and female plugs are on opposite positions, whereas the ground positions on both my PLC and tuner are on top. I have seen at least one cable company that asks how you want the cable ends positioned.

 

 

@denon1 Please let us know the differences or improvements you hear when you receive your Aperta SE speaker cables vs your Aperta speaker cables.

@grk The Aeris is pretty thick and somewhat stiff. I've owned worse though. I put the Aeris roughly on par with the Audioquest Blizzard and Monsoon if anyone is familiar with those power cables. They work fine in my setup but I could see having a problem depending on the system layout.

I do notice that generally the more I pay for a cable the more thick and inflexible it is likely to be. Most cables that feel like the Aeris cost twice as much. I know I shouldn't measure quality by this metric but it is tempting.

Can I ask what is a PLC? I am not familiar with that term in my audio vocabulary. 

@bill_k Thank you! I was racking my brain trying to figure out the acronym and felt pretty dumb there. I just call my Bryston BIT-15 a "power conditioner" so I was only one letter off but still couldn't get there.

I spoke with the folks at Veritas about getting extra cables for a second system I have. They mentioned that the new website is finally launching soon ("any day now") and that I should be able to make a purchase directly from there before the end of the week. They also said the introductory prices are about to end, but they managed to adjust some of the pricing so it either stays the same or increases by less than what was originally predicted on Audiomart. 

Everything I have tried so far is beyond impressive so I don't really mind the sale prices being phased out. They did give me like 6 months warning so I can't complain.

Well bummer. I was looking at getting Veritas Argentum X balanced cables for my Aric Audio Motherlode XL which will arrive several months from now. All the AMart ads are gone. So now its web site shopping and the prices went up. My first choice was Triode Wire Labs as I have his speaker cables, until I started looking at this thread. With the discount gone the prices are now pretty close together, with TWL being the more expensive. Well maybe somone will send back a pair of Argentom XLR’s that will show up as demo’s. : >)

@charliee Wow I did not realize their site launched already. They made it sound like it would be towards the end of the week. Looks good, simple and clean. 

For what it's worth they did tell me that they would honor the old pricing on some stuff I was thinking about purchasing. Even if I don't decide until later. So if you already reached out with questions or anything I bet you are in the same boat.

If not it couldn't hurt to shoot them an email anyway to explain the situation. They seem pretty focused on good service I doubt they would be strict about it. Really nice people to deal with.

Same with Pete at Triode, great guy and you can't go wrong either way. I will keep buying from these smaller brands rather than give money to the huge faceless companies like Audio quest. 

@ v-fi

Are they slow on email response? I sent one yesterday, no reply yet, I know it's only one day but it would be nice to find a cable builder/business thats responsive. I I havnt found one yet, including all the small builders mentioned by the OP.

Anybody got an update on the Veritas usb cables in their system. I’ve had a Stealth cable for quite a while at 1m length and could use a longer cable so looking at alternatives.

@charliee They have always been really fast with replies, sometimes within the hour but not always.

I notice the new "contact us" page has a line about how they are still fine tuning the settings for the new site. That line wasn't there when I initially checked yesterday. So probably some migration issues which I imagine are normal when changing to a new web host or whatever. 

I would shoot over another email today and see if that works better. 

@charliee You might try contacting them through USAM as well as their website, and include your phone number. The reason I say this is I had not heard back from them regarding an email I sent (they usually get back to me the same day and/or hour) and I found out there was some type of a glitch on my computer service and their email would not go through.

@t_ramey I've been using the Veritas Audax USB for a while now and really enjoy it. Excellent articulation and the always elusive musicality that we all want.

I did a comparison with a bunch of other quality cables, and I ended up liking the Audax more than a Crystal Cable Diamond, Clarus Crimson, and Audience Frontrow. At least in my system. The only one I found that was competitive with the Veritas was the Pink Faun Ultra. It was a tough fight between those two, hard to pick a winner based on sound. Taking price into consideration the Veritas Audax wins as far as I'm concerned.

It looks like they have some other USB cables also. I only know about the top model Audax and can't comment on the others. 

Wanted to add an update about the Aeris power cables I've been using for a few weeks now. Still really impressed, I feel like they have opened up even more with use. They did sound excellent straight from the box though. 

A friend loaned me his Audience Studio One power cable as he is upgrading to a higher tier in the Audience line. I think Studio One is somewhere in the middle of the pack. Even so it sells for over $2k if I recall correctly. 

If I didn't know better I would have thought the Veritas Aeris was the more expensive of the two. Both are very well made though, and even appear to use the same high quality connectors. Soundwise I feel they are quite competitive. The Audience felt a little faster and perhaps slightly more detailed. The Veritas seemed more full bodied, with richer tonality and superior note weight. Two very nice cables that I can happily recommend, although the Aeris feels like a killer value in comparison. 

Obviously this was an imperfect test as I only had a single Audience compared to using the Veritas power cables throughout my system. I did try the Audience with different components though and while the results changed a bit depending on where it was placed, the general idea remained pretty similar. 

@lak after 3 weeks of wait I got the Aperture SE speaker cables.
In compare with regular Apertas, besides using different mix of materials, the SE use better connectors - in my case all pure silver spades. With 5 hours on SE, to me and in my system, in compare with Apertas that have about 100 hours on them, the SE have blacker backgrounds with a little more resolution across all frequencies. 

But the important difference to me is that SE sound more refined and delicate. Having owned before shunyata sigmas, audience front rows, I would say the Aperta SE are in that category- reference cables.

@denon1 Having owned the Aperta with over 120 hrs on it. I wouldn’t change a thing about its sound except for the background noise. It is the only area I felt needed improvement. I did note it in my journey to 100 hour. Although I noted as more hrs are put in, the background kept getting quieter.

The increased resolution you hear I believe is partly thanks to the quieter noise. How much is the SE version?

My system has been broken for 2-3 months and I've been unable to provide any improvements after the 105 hrs mark.

@samureyex i paid $799 for 1.6m Aperta SE. To me they are a reference cable comparable with cables that are in  $3-5k range and may be more. I am not affiliated with Veritas and always trying to be honest. You can check this thread were I notified that returned  Argentum XLR  because they  sounded a little hard and noisy with 105 hours on them. 
Not these speaker cables. 

@ denon1

I dont see Aperta SE offered on their menu, is this a discontinued version?

Also you mention that you returned the Argentum XLR because you found them noisy, I have never heard of a cable being considered noisy before. What is your preferance then in an XLR interconnect?

I was interested in the regular Aperta to replace my old JPS Labs Superconductor that is starting to fall apart. It comes highly recommended by some online audio friends. I emailed Veritas and they said the Aperta SE is being posted to the website in the next day or two. Since the price is not that different I might wait to get the top SE model instead.

I just did an order for the Aperta SE speaker cables. They will go in my 2nd system to see how they compare with my JPS Superconductors. I will update once they arrive and I get some listening time on them.

@charliee  I’m not sure what noisy would mean either but we all describe sound differently. I have the Magnus XLR and Argentum RCA and I would not call either of them noisy. Both are fantastic.

The Aperta SE speaker cables arrived a few days ago. I installed them in place of some JPS Labs Superconductors that I've had for years. Immediate improvement in sound. Also the build is easily much nicer than the JPS.

I am burning them in now. Even if they don't change one bit, I am already really impressed. These are keepers for me. 

I have about 50 hours on the Aperta SE so far, it is opening up nicely. They already sound far better than the JPS Labs they are replacing. 

I owned the original Aperta speaker cables ever since they were sold by Veritas Cables and liked them very much. I purchased the Aperta SE speaker cables and received them 4/5/25. I used my cable burner on them for 4.5 days and now they are in my system. Yesterday day one in my system due to extended break in they sounded muffled however today they have opened up and sound excellent, a step above the original Aperta speaker cables, I hear more dynamics throughout the recordings.

@lak Thank you I was curious about how much difference there is between the two models. Could you imagine a scenario where the original Aperta might still be a better choice? Like how sometimes a duller or less resolving cable can help tame an overly bright system? Or is it pretty cut and dry just an upgrade across the board? 

Sorry you may not have enough time with the SE yet to answer this question. 

@996turbo911 I believe the Aperta SE Will be an improvement over the original  Aperta In a good Revealing system. I demo the Aperta SE In several of my systems and heard a difference. I am uncertain what differences would be heard in a mediocre system, hopefully one would hear improvement, but I was not able to try that.

 

@lak Thank you that is helpful info. I'm glad I went with the Aperta SE but I am also tempted to pick up one of their demo sets of the original Aperta for another little system I'm setting up.

Looks like they allow a 30 day trial even on the demo models so I can just try it out and see how they compare.

@996turbo911 I don't think you can go wrong with the Aperta speaker cables, they are very good also. They would be good on your additional system IMO.

@lak Thank you. I am strongly considering trying those out in a different system just for an alternate take. 

Meanwhile my Aperta SE is still opening up. I have about 150 hours on them and things are sounding wonderful. 

Went ahead and decided to give Veritas cables a try due to this thread and their generous trial period. I ordered the Audex USB and Argentum RCA IC cables. They arrived today and I installed the Audex USB first.   Right out of the box the cable sounded fantastic.  Everything sounded noticeably better even before the full break in.  The Audex USB replaced what I thought was a pretty good Audioquest  coffee USB.  It was no contest the Veritas SQ shinned.  Latter in the day I added the Argentum RCA’s between my amp and preamp.  Although they sounded very good I did not hear the improvement level similar to the Audex USB when compared to my Audio Envy RCA IC’s.  I expect break in may alter this…time will tell.  Out of the box these cables impressed me with build and sound quality. Thanks for sharing your discovery.

@tksteingraber Glad to hear you are getting on with them so far. Discoveries like this are one of my favorite things about the hifi hobby. I also enjoy watches and cars and other things but it is unlikely that I'll stumble on an affordable performance car that I had never heard of before. This sort of thing is somewhat unique to audio.

I will say that my Argentum R interconnects took a little time to open up and sound their best. Not terrible out of the box, but there was a process where they went from good to great to "wow!" over maybe a week to two weeks worth of constant burn-in. I've heard some cables transform into sounding completely different after burn-in, this was not quite so drastic but at the same time was significant. 

I still love my Veritas Connexa Ethernet cable. I get distracted easily though, and recently found myself picking up a few other Ethernet models to mess with. I had a Nordost Heimdall 2, DH Labs Reunion and a Network Acoustics Eno 2. 

All of them were pretty competent. I felt the DH Labs was the best value. The Eno 2 was probably the best overall sound. The Nordost was also very good but maybe the least impressive of the group. I would enjoy it in isolation if I hadn't done comparisons though.

When I went back to the Veritas Connexa, everything sounded more correct and engaging than with any of those others. I thought maybe it was due to being used to that cable, but no, it was just better. I was pretty blown away at the value aspect since I think the Connexa ties with DH Labs for being the least expensive. This experiment makes me think I should look at the other Veritas models as well. I also own the Praesto power cable and am very happy with it so I'll be looking at the interconnects and maybe speaker cables next.

Ok after a week with my Audax USB and Argentum IC’s between my preamp and amp I can now understand how important a role high quality cables make in a system’s overall SQ.  Just jaw dropping how much improved my system sounds now.  That is with just 2 of my cables replaced.  Just ordered 2 more sets (connect sources to preamp) of Argentum RCA IC’s while they still had them in stock.  I contacted Veritas about special ordering 1 meter cables and they said that they are working through getting parts and they anticipate it would be 3-4 weeks lead time…

I sure hope their prices and supply chain stays intact through this Tariff disaster.🤞

The Audax USB will probably be my next upgrade. I've been messing around with power conditioners as that feels like an opportunity to upgrade. So far none of them sound as good as just plugging directly into the wall. I have a few more to try and then I move on to some cables, definitely the Audax and maybe some others too.

Since I am not buying for a few months or so, I asked Veritas about any plans for price increases (since those seem to be found in many places right now). They answered that there is no plan to increase pricing, they are committed to keeping things where they are. So whenever I finish my power experiments I can buy at the same prices we see now. 

I do not envy small businesses right now, they are in a tough spot. Veritas seems to be doing well though. I'm happy to support great little brands like that. 

Veritas sends out an email newsletter of sorts about once a month with updates about new products and other things. I just read the latest, it is all about pricing. I anticipated it being an explanation of why they must increase pricing either now or in the near future. To my surprise they are actually lowering some prices and keeping everything else the same. 

I don't know how long they can afford to do that. They make it seem like indefinitely but that may not be feasible. Either way I appreciate the attempt. All of my hobbies are getting more expensive right now, hopefully just for a certain time period but we'll see.