These seem a bit pricey $$$

I like Scanspeak speakers and High-Density fibreboard. Does it make a 12 k speaker maybe not.The proof is in the pudding which im not willing to shell out to try.

This is why the hobby is crazy, over priced speakers 

You can"t reason with crazy. People don't seem to lose the effort to try though.

Kenjit

First there is no way that a Magico could ever be sold at $400. I had a pair of ls50 and they are good speakers but they are not anywhere near the level of my Magico S1MKII. This is in regards to build quality and sound. 

What toy are saying is that if you sold a chord TT2 FOR $100 and a topping dac for 5K then they would sell the topping to the same folks as the ones that would buy the TT2????

I’m trading in my Revel F208s for some $200 floor standers with the same design philosophy... Then I will have them "tuned to my ears"...

A few hundred bucks for a floor-stander great I bet they are so good sounding that I would swap out my Vandersteens for them right?

Other companies do similar floorstanders from as little as a few hundred bucks and they have all the same costs such as shipping and labor to deal with. So of course its overpriced if it can be done for a fraction of the cost. 

Fifteen minutes of review, minimal time of speakers on the screen and even when they were, angle was odd for the most of it.

I think you guys are forgetting; for every (ok not everyone as they sell away more Chevy's) corvette buyer out there is a person who buys a Ferrari they do close enough to he same thing as its splitting hairs. its all a social status thing and well when you got it spend it.  Just because you can not afford it doesn't make it bad or wrong. just maybe better looking haha. 

Now don't get me going on Over priced cartridges.  

+1, bigkidz.
BTW.....Credo uses HDF not MDF. Steve G. nails the most important virtues of the Credo speakers which is how it sounds and voice your favorite musicians.

Even a idiot like Kenjit can put together a speaker from off the shelf parts....but to ‘sound’ it heavenly and marketing it to audiophiles across the world is whole different ball game.

Yes $12k is a lot. But these speakers come with a 90 day supply of N95 and hydroxychloroquine, making them a stone bargain.

You people crack me up. Maybe $12K seems expensive but the proof comes in the sound not the price tag (most don’t pay list price anyway). People pay more than that on cables and IMO that is a waste of time also. I just heard a digital cable that lists for $7990. Yep it sounded better but not $$$$$ better. The guy spent all kinds of money on that digital cable, interconnects from the same company, and $1500 on speaker cables. Swapped out his amps for my kit amp that was rebuilt with basic speaker cables, and interconnects and it sounded better than what he had. I can make a better change with a resistor in any component than most cables can make! On this subject, I did not really look at the drivers or what is in the cross-over but someone mentioned that they should be $3K. Hey if you can make a speaker and market it for $3K I would love to hear it! The shipping box alone will cost over $100, cross-over parts add another $100 to $200, cabinet say $300 for the MDF and wood all around maybe $400 or more. Dealer market-up, time to test, shipping, etc. what you are left with is a buck three eighty profit!

Happy Listening.

Just wondering why OP decided to pick on this brand/speaker? There are so many examples of over-priced products regardless of where they made in HiFi.

Is their a set criteria to determine a product is over-priced? A company puts a higher price on a product and expects customers to think it’s somehow better than the other ones on the market. And at the same time low cost mean low quality but it also means good value for the customers.

We pay premium prices all day on items like,

1. Greeting Cards. Average Markup: 200% ...
2. Coffee. Average Markup: 80-300% ...
3. Bottled Water. Average Markup: 4,000% ...
4. Printer Ink. Average Markup: varies. ...
5. Movie Theater Concessions. Average Markup: up to 900% ...
6. Diamonds. Average Markup: 18-100% ...
7. Razor Blades.....remember the days Gillette commanded the premium price for their blades.

I always take in account the premium price on products that are hand built and produced in limited numbers. I do not know about anyone else, but to me there is a elevated sense of ownership pride with items that are hand built vs mass produced items built by robots.

I watched the whole review. I like Steve personally, and I enjoy his reviews, but as far as this speaker is concerned, I would have to say that it looks like just one more small, boutique brand overpriced also-ran. 
Very ordinary looks with a nice finish, (should be!) and some revolutionary hybrid crossover and 2 tweeked Scanspeak drivers. It really images well...yes of course; all speakers that look like that do. I really can't see how a product like that can make it unless the buyer wants a brand that no one they know owns.
Nice as he is, even Steve couldn't really convince himself about this one.  

@ebm   

Buy USA get more for your money.

While I'm big proponent of buying USA one thing to keep in mind is that the $USD is beginning to crush international currencies.  Purchasing products outside the US using US Dollars is starting to have a bigger impact than it has in a very long time. 

No. No Kenjit you wouldn't

no, you would sell as many as any other $50k speaker out there now. 

If the LS50 was prices at 50k they would sell exactly 0 of them. 

If you priced the kef Ls50 for $50k and claimed it was world class, many rich audiophiles would buy it. If you priced a Magico at $400 and marketed it as a cheap speaker for people on a small budget, it would never be regarded as world class. It really is all perception. 

bet the mfg. has to charge this big number since they’re hand built and he’ll probably sell just a few. speaker size would be good for typical euro living environments too. BTW, I like and respect SG; he helps keep our hobby alive

I find Steve Gutenberg to be one of the most experienced honest real world reviewers out there, easily. 

However Steve is, like the rest of us I hope, also human. He like all of us has to live in the real world with all its social interaction issues. 

How many of us are able to be truly blunt with all of our friends? Not many, and I don't think Steve is immune either.

Besides, all reviewers should be there to be disagreed with - until our senses can demonstrate otherwise.

Im glad you think he is great i have spoken to him many times he is knowledge.I know a lot as well been in this hobby over 50 years.

stereo5

Steve Gutenberg knows more about high end audio than most of us. Your comments about him have no place here ...

I kinda like Steve, but he's no sacred cow. He should be as subject to criticism here as any of the professional reviewers.

@ebm"..............................

Steve Gutenberg knows more about high end audio than most of us. Your comments about him have no place here. Here is a thought, why don’t you social distance from all of us?

Yeah , that’s a f ing joke . That speaker should be no more than 3k.

Buy USA get more for your money.This guy(Woody Allen dude) knows nothing more than me as a great Audiophile he also has weird taste.He gets everything for free therfore he loves it all.

Nothing cheap comes out of Switzerland.