Friends. I know guy who can get it for $34,000.00. Operaters are standing by.
Case in point: a $90,000 power cord by ASUNZ
Open Letter to the Audiophile Community: When High-End Becomes High Farce
There is a line between excellence and exploitation. In high-end audio, we celebrate passion, precision, and engineering that bring us closer to the music. We accept that real performance costs real money. But every so often, a product comes along that crosses the line into absurdity — and, frankly, insults the intelligence of the global audiophile community.
Case in point: a $90,000 power cord. (https://eqaudio.ca/power-cables/ansuz-mainz-d-tc3-gold-signature-power-cable/) A blatant insult to the intelligence of the global audiophile community!!!!!
Yes, you read that correctly. A piece of wire dressed up as “innovation,” sold for the price of a luxury car. It is not just excessive, it is contemptuous of the very customers who sustain this hobby.
The danger here isn’t only to one brand’s credibility. When companies market cables at such outrageous prices, they make the entire industry look foolish to the outside world. They reinforce every stereotype: that audiophiles are gullible, that high-end gear is snake oil, that this pursuit is less about music and more about status symbols.
We, as music lovers, are not idiots. We know the difference between engineering and opportunism. We know when craftsmanship justifies a premium — and when pricing is simply a provocation.
If high-end audio is to survive, manufacturers must show respect for both the craft and the community. Otherwise, the “legacy” they leave will not be of sonic breakthroughs, but of arrogance, excess, and ridicule.
This letter is not just directed at one company. It’s a call for honesty, sanity, and responsibility across the industry. If the goal is truly to celebrate music, then let’s price gear like it’s made for music lovers — not billionaires with no sense of value.
Steve Pappas
A concerned audiophile
68 responses Add your response
For those who are losing sleep over this expensive audio cable, please try to relax on this Grand Vividus bed. MSRP: $390,000. There’s a waitlist. - - - After a refreshing nap, take a ride out to the country in your Lykan Hypersport. MSRP: $3.4 million. Fortunately, no waitlist. |
On one of his car videos, Jay Leno did a short discussion about one of his cars, one of the uber expensive European brands, and the insistence of the builder that their branded synthetic oil at $90 per quart had to be used exclusively in their engine. Jay made the obvious statement that, considering his collection, he could certainly afford the oil, but he knew with 100% certainty that the only difference between a $90 auto builder branded can of synthetic oil and a known petroleum producer brand $7 can of synthetic oil was the branding. He also noted he was 100% sure the car builder didn't also own a refinery, so they were getting their 'special' oil from someone else, probably one of the $7 a can producers. He concluded by saying that, while there were plenty of uninformed owners, and probably just as many wealth flaunters who would pay that price, he wasn't one of them. It's safe to say that those two categories of buyers are probably well represented in our hobby, and the desired target for things like $90k power cords. |
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Price drop to $64000. Please relax...maybe listen to some music? |
@viridian 94k CAD is $67788.30 USD. So it’s $3788 savings to buy in US. Yes I’m being silly like this whole “conversion.” 64K is the medium down payment on a house in the US. So theres that. 5.4 of these gold cords equals the mean house price in the US. 5.85 cords equals the average cost of raising a child from 0-18 years, in the US. I am 1.07812 cords old but often act 1/5000th of a cord. |
The high price is the bait, when they tell you, "We also have a cable at one third of that price" And you can cleary see that it's a bargain, in comparison you are actually saving $60.000! Then make the deal. Going home to tell the wife, "look, today we saved $60,000" PT Barnam, could not tell the differance between right and wrong. IAN. |