I read this review about reviewers


https://www.13thnote.net/2020/07/25/the-fckd-up-nature-of-the-audiophile-audio-industry/

An interesting take on what's happening in the industry today.
It was Simon Price's personal experience, but I wonder if it's happening more often than not?


rixthetrick
Deregulation laws for bankers were implementation of an Omen that we will live through now....

What is important to understand about the modern concept of money was already there almost 2 centuries ago in the second part of his " Faust" by Goethe....

But who read Goethe? Who understand him anyway?

The only man that rival Newton and Darwin on their own turf with success till this day was Goethe.... Think about what this teaches us about the stature of this man ....My conclusion after study is that Goethe is a bit more too clever for us all now....

Who understand Goethe ?
Not the bankers for sure or the Wall Street tech.....It will be like asking beastly rapist to understand love and sexology....

:)
Not being political here, but the issue in 2008 started in 1977 when HUD changed banks measuring stick in loans to under served areas. Both parties acted like drunken sailors enjoying the short term spoils, but the Clinton prosperity years were driven by rampant home buying/building due to that original change and a move to 50% from 30% of loans being in those areas. Investors could buy low income housing tax credits and many did. Buy is an interesting word as the potential for loss was minimal to none.
Don’t know. Probably not enough. The apparently unregulated mortgage industry during teh Bush years specifically were the culprits. But it resulted in a lot of additional regulations being put in place to at least help that are still somewhat there TTBOMK but I read Trump administration had rolled them back somewhat again early on. The company I work is primarily investment services.....does not deal with mortgages. But the resulting stock market crash had a big effect for all.



a few reactions

-- the writer is not a good writer... reading his article, i would want to edit it too
-- the writer is not business savvy, as others have mentioned, there is a plethora of media channels now, he is unable to figure out how to make a living despite this... well too bad
-- good reviews for some form of compensation, usually indirect, has been the norm in this and many others industries for many many years -- you think stereophile or TAS does reviews out of their sense of charity? no ad buy, no review, cut n dry
-- guy like john darko goes out and buys stuff then reviews it, good or bad, but he has figured out - how to get eyeballs and get his bills paid
-- the PR firm in there is doing what they do, work on their client’s behalf and justify their own fees... so the reviewer gets squeezed... no surprise... dog eat dog world out there

The writer comes off as a cry baby with an overinflated sense of self-importance. While his article increased awareness about the speakers, so does word of mouth and posts on forums like this one.  He dismisses the dealers as merely conduits but only a novice or a fool would buy a speaker based on one review.  On the flip side of his argument, what does he do after giving a product a poor or luke warm review, does he send money to the company for their loss of sales?  He mentions 6moons, but they have a firmly established and communicated business model crafted for reasons they clearly explain to their readers.  He should develop his own business model, give it a spin, and find out if it works....just like any other business, instead of acting like a charity that isn’t receiving enough donations.


BINGO! We have a winner! Cannot be improved upon! Congratulations! Cheers! Well done!   


This topic has been so beaten to death that it could be used for stuffing for that My Pillow Guy. 

Newspaper sales have been dying for years. Having internet ads is just one template for generating revenue. Having manufacturers buy/place ad space on a reviewers site is another standard practice. At cost pricing is another way to go if the reviewer is inclined to buy the product. Again, nothing new.

Nothing like having your dreams run right smack into reality. 

All the best,
Nonoise
The writer comes off as a cry baby with an overinflated sense of self-importance.
While his article increased awareness about the speakers, so does word of mouth and posts on forums like this one.  He dismisses the dealers as merely conduits but only a novice or a fool would buy a speaker based on one review.  On the flip side of his argument, what does he do after giving a product a poor or luke warm review, does he send money to the company for their loss of sales?  He mentions 6moons, but they have a firmly established and communicated business model crafted for reasons they clearly explain to their readers.  He should develop his own business model, give it a spin, and find out if it works....just like any other business, instead of acting like a charity that isn’t receiving enough donations.
Interesting topic. Let’s assume his service is valued by the consumer. If he gets paid by the manufacturer it calls into judgment his bias- even if it is after the fact- and even if the bias were unconscious. If he has ads from manufacturers I believe that would still be the case. The only way to avoid bias, is if he sells his services directly to consumer- such as a subscription, or if his reviews are picked up by traditional print or e-sites. I think the whole internet monetary model challenges unbiased review, reporting, etc. How many would pay $5/ month to subscribe if the content was exceptional? Certainly some. The issue would be he would be under tremendous pressure to keep the content value  proposition high. My largely uninformed opinion is he wants the reward without the pressure of going all in. 
I can understand why the company edited his review. In my opinion, he's not really a good writer. As long as they didn't change the meaning, he shouldn't have a problem with it.

I know a guy who formerly reviewed audio equipment too. If he liked the speakers, he was allowed to buy them at cost. Then he could sell them for profit if he found something he liked better. Not a bad way at all to constantly upgrade a system.
Talking about b--ching and moaning. You make the deal before you do the review not after. No banner, No review. This fellow needs to get some business savvy. 

There is always secondary gain or the threat of loss in any review business. It is why you can never make a purchase decision on one review alone. 
Lets all say that there is bigger problem in audio industry and in the world....

Reviewing is supposed to be neutral, without ties to the product reviewed...

Who want to read reviewers that are paid for reviewing?

I prefer to read the company that sell the product and the users than the paid reviewer....

There will always be reviewers that does it for the pleasure to write anyway....

If i was the company that created a product the last thing i want is to be reviewed by a paid reviewer....The consumer i am agree with the company here....

:)
@wolfie62 - I think he may be contorting British Law to meet his own benefit. I don't think the Brit's laws are at all to serve the lazy at all, and I don't think it's an us and them situation either.

News media is evolving, for example when I go to open my emails, I use a site not unlike Hotmail (as well as hotmail) and there's always news articles, which is where I found this one about the music industry by Mr Price. The news has moved across to internet, and I am betting (guessing) hard copy sales of newspapers has dropped??

I guess a well respected reviewer, with a talent for expressing his findings in a credible manner (because let's face it there's been a lot of verbage been frowned upon by us here in Agon, industry sales speak that's not got any credibility), he is actually an influencer?

Which is why forums like this are such a wealth of knowledge and experience. We all know that, at least I know of myself, I am (we are) somewhat proud of and biased towards purchases I've (we've) made, and want to share the good I (we) have found. That's why loads of people put up their products they have found when others ask for speaker, amplifier, room treatment, interconnects etc. It's not bad, it's simply human nature.

Getting your products reviewed is certainly an intelligent part of an advertising campaign, he's complaining that the PR guy is getting paid, and he's not. The PR guy is getting a commission and he's not.
It does get a little convoluted when that is a consideration, well to me anyway.

Yes his business model is the reviewers responsibility, agreed.




I agree with the point that getting paid by the company whose products are being reviewed presents conflict of interest.  That is the reason why, for example, Consumer Reports purchases all the products they review and doesn’t even accept advertising from manufacturers — they aren’t obligated to review products positively unless that is their finding.

On the other hand, I understand that he wants to make a go of reviewing as a career and needs compensation for the hours he spends reviewing, recording, editing, etc.  Mr. Price indicates that he has a Youtube channel — perhaps he should seek advice from those reviewers who are already financially successful due to advertising revenue on Youtube and see if he could benefit from any of those suggestions.  He would still need to attract a subscribing audience and “likes” of his work.  
If you can’t support yourself as a “professional” product reviewer then your business model is at fault. 

So, for his piss poor business acumen, this reviewer wants more REGULATIONS? Just for him? Laws that suit him, so he can make money? This is a terribly LAZY person who, instead of being business savvy, wants laws written so he doesn’t have to work at it??

Maybe that’s the British standard of work ethic, I don’t know. But elsewhere, it’s the job of the business to fashion its own business model and find its own source of LEVERAGE for profit and  to identify its source of future growth. 

Not making a profit as a novelist, for instance? Get the government to pass a law so publishers have to buy your book, right?? 

Nowhere did this audio equipment reviewer convince me that his services are unique, and deserving of payment for his services. He reviewed equipment with no contract, no legal obligation from the manufacturers that he would be compensated. 

And for all his business savvy, he’s angered that he’s not getting any compensation?

Really???!
That is a lots of advertisements surrounding the text on that webpage. Article written to attract to advertisements?
I tend to agree with you mapman, than again, there's no incentive for a reviewer other than to be a hobbyist like the rest of us audiophiles. If there's no financial incentive, you could hardly call it a profession, it simply isn't anymore.
I do read reviews, generally I don't pay for them either.

millercarbon - yeah if I were a reviewer I'd want to know what the deal was before I started work. It seems online reviews like John Darko where he goes out and buys what he reviews are less prone to ethical challenges?
I believe he makes money from traffic, the advertising is paid for, because of traffic his media brings to youtube? He's not paid to review anything, he's paid for people spending time on his page being exposed to the advertising of whoever pays.
Financial services industry is highly regulated even more so since the 2008 debacle. The guidelines are well documented. Violations are not tolerated. At least at reputable companies. Everyone where I work is required to take ethics training every year and expected to follow the guidelines. 
If the guy took time to do a review and the company benefited, would be nice to send a token of appreciation but there are also ethical issues to consider in cases like this. In general reader expectation is that reviews are unbiased and reviewers not compensated. So it can be a very fine line that gets smudged up easily.

The actual state of ethics in the consumer electronics  industry or any ethics rules that apply to that is a mystery to me. Maybe others have experiences they can relate. I know the industry I work in (financial services) is highly regulated and ethics violations will get you fired pronto but most industries are probably not so tightly regulated.
Speakers arrive, nothing agreed to before hand. Free speakers? Does he get to keep them? Doesn’t say. Twisted reasoning too. On the one hand he’s a reviewer, so don’t change a word. But then he’s also performing a service for payment. Even though nothing was agreed to before hand.

If this really is the state of the business today, people putting in all kinds of time and effort with no guarantees, then turning around crying why they didn’t get paid the pay they never asked to get paid, wow its lucky anything ever gets made.

On the other hand where’s my free speakers? This guy’s whining about a week? I put in three months!