I read this review about reviewers

I tend to agree with you mapman, than again, there's no incentive for a reviewer other than to be a hobbyist like the rest of us audiophiles. If there's no financial incentive, you could hardly call it a profession, it simply isn't anymore.
I do read reviews, generally I don't pay for them either.

millercarbon - yeah if I were a reviewer I'd want to know what the deal was before I started work. It seems online reviews like John Darko where he goes out and buys what he reviews are less prone to ethical challenges?
I believe he makes money from traffic, the advertising is paid for, because of traffic his media brings to youtube? He's not paid to review anything, he's paid for people spending time on his page being exposed to the advertising of whoever pays.

@wolfie62 - I think he may be contorting British Law to meet his own benefit. I don't think the Brit's laws are at all to serve the lazy at all, and I don't think it's an us and them situation either.

News media is evolving, for example when I go to open my emails, I use a site not unlike Hotmail (as well as hotmail) and there's always news articles, which is where I found this one about the music industry by Mr Price. The news has moved across to internet, and I am betting (guessing) hard copy sales of newspapers has dropped??

I guess a well respected reviewer, with a talent for expressing his findings in a credible manner (because let's face it there's been a lot of verbage been frowned upon by us here in Agon, industry sales speak that's not got any credibility), he is actually an influencer?

Which is why forums like this are such a wealth of knowledge and experience. We all know that, at least I know of myself, I am (we are) somewhat proud of and biased towards purchases I've (we've) made, and want to share the good I (we) have found. That's why loads of people put up their products they have found when others ask for speaker, amplifier, room treatment, interconnects etc. It's not bad, it's simply human nature.

Getting your products reviewed is certainly an intelligent part of an advertising campaign, he's complaining that the PR guy is getting paid, and he's not. The PR guy is getting a commission and he's not.
It does get a little convoluted when that is a consideration, well to me anyway.

Yes his business model is the reviewers responsibility, agreed.

Facts and theories are two different things. In the scientific method, there is a clear distinction between facts, which can be observed and/or measured, and theories, which are scientists’ explanations and interpretations of the facts.

source - https://www.livescience.com/21491-what-is-a-scientific-theory-definition-of-theory.html

Darwin had a theory, it’s still a theory, even if there are those who consider it fact.

Like the fact that most who have posted on here regarding the article by Simon Price, is that he is incorrect in his assumptions, and needs to reconsider how he conducts business if wants to continue reviewing hifi and make a living solely from it.

After all, aren’t we all here in Agon, when sharing our findings, somewhat all reviewers?