The Cable Co

With the huge margins from selling new cables they damn well better have excellent customer service.  Frankly, with the fluid used market for cables and the ease with which they can be shipped, buying new cables seems a bit insane unless you just can’t find what you want used.  But that’s me. 

@kingbr   My experience echoes your OP. I've had excellent support and service from The Cable Co.

@david_ten thanks for sharing man. I still can’t believe what they did for me!😊😊😊

Peter has always treated me like gold. Absolutely stellar customer service.

Been dealing with John over at The Cable Co. for over 15 years and can’t complain. Always a positive experience!

Another recommendation for John, always a pleasant experience.

Wow!

+1 @soix 

I have to be honest, every time I've approached a cable purchase, I looked at CableCo and then...found it used. The notion of paying $600 for a cable when I can find it used for $250...no customer service can beat that. I do appreciate the offer of their "lending program" but after re-stock, well, that can add up. Still, props to good customer service for those willing to fork over the margin.

Excellent service is the reason they are still in business after 33 years. Good for them!

I used them years ago quite extensively, tried many kinds of cables in widely varied price ranges, wanted to understand the contribution of cables in total system.

 

Funny, but since that experience I no longer feel undecided about cables. I've either auditioned or owned much more expensive cable than present, but my cable situation has been static for a number of years with present setup of mid priced off the shelf and diy. Know I may not have best, but feel much bigger fish to fry in context of a whole system.

John’s a character - he’s a good guy, calls it how he sees it. 

I’ve had good and bad experiences and have given them thousands of dollars. The guy who normally takes care of me E**** has been mostly good, not always. A few times I’ve spoken to others with less luck. The worst time was about 7 years ago when I wanted to explore cables for a new piece of equipment and brought up a few good ones after careful research. This guy basically called me a fool and why would I ruin the sound of my stereo. I hung up on him. I’ve bought cables since then from other places and am undecided if I’ll ever go back.

I have been dealing with Steve through the years. So-so..

ozzy

I have been doing business with them since 1991 …..and in those years I have spent a lot of money with them and they always given me great service, a competitive price as well as solid advice. However, I personally have seen a decline in all of those former attributes. I notice4d this over the past few years as they did not seem to have the selection of cable that I was looking for, it was tough to sometimes even get a call back and they seemed to really push Synergistic cables to the point that I got annoyed. There was also a time that all you had to do was give them your credit card on a loaner and they sent you the cable. Now I think they retain 10% to '' use '' their cable which would go against the purchase but held if you did not buy it. Well, after a couple of power cord loaners that were expensive, I had a substantial credit with The Cable Company that I really had no use for as I bought what I really wanted from another dealer and was for the lack of better words ; ' stuck ' with a credit with them that I did not use for a long time. I eventually have cut ties with them after 30+ years as I never seemed to get the service , price or selection that I needed from them and I used my credit for some tweak that I never used. Too bad because at one time they were a power house and a great resource for all of us. I do not use them anymore and I do believe that they have been sold to another business entity.

     I've auditioned/purchased both new and used Synergistic, Kimber, Wireworld, Analysis Plus and Audioquest components, from The Cable Company, without a hitch or disappointment, for over 25 years*.

      As long as I’ve used their Lending Library*, for interconnect, power and speaker cable auditions; their policy has been a 10% rental fee, plus shipping.

     The stipulations have always been quite plainly outlined on the site, regarding that fee and subsequent purchases and/or returns, (no surprises).

     It’s just my own perspective, but: that seems quite reasonable, given the alternative of purchasing all those items, then having to sell the rejects at a much greater loss.

     This doesn't hurt, either:

https://www.thecableco.com/frequent-flyer.html

@sns , good for you! DIY is the way to go with cables. The best cable is the shortest one and you never get the shortest one with commercial cables. There is first class wire and connectors available, as good as or better than what is being used commercially. The only thing missing is the fancy sheath and the slick marketing. 

Service a The Cable Company is excellent but, there is also excellent service elsewhere. Upscale Audio, Elusive Disc and Galen Carol are companies that also stand out in my experience. 

Just a point of clarification: the Cable Company charges a deposit fee of 5% (not 10%) when borrowing cables from their lending library. This deposit is not refundable but can be applied to the purchase of any cable or non-cable products.

My long-term contact at the CC (Jason) no longer works for them, and I have not purchased any cables from them since Jason left.

@sdl4 -

     Thanks for the correction.

     It’s been a minute, since my last cable purchase.

 

The notion of paying $600 for a cable when I can find it used for $250...no customer service can beat that.

@hilde45 Bingo!!! Used cables are readily available, easy and cheap to ship, are pretty much assured to be trouble free, and they’re easy to resell if they don’t work for you at little/no loss if you buy at a good price. Unless you can’t find the cable you’re looking for used or are hell-bent on buying new cables at a huge markup, buying used cables is one of the best bargains in audio IMHO. Before the fluid, internet-driven used cable market the Cable Co. made a lot of sense — I even used them once back in the 90’s — but now they’re pretty much a dinosaur unless you like throwing away $$$. Just my $0.02 FWIW.

I have had nothing but high praise for them and have purchased 3 used cables from them that look brand new. No complaints here.

Actually the Cable Company has purchased items from me and I have nothing but the highest praise for how they do business. I would work with them without hesitation as a supplier or as a customer. 

TheCableCompany? Love em!