Opinions on Magnepans sales/marketing approach to


Is anyone else somewhat frustrated at the inability to audition the 20.7s except at a very very few locations in the country? The fly to MN to hear does not really appeal to me either because let's be real, an hour listening to decide on 14K speakers in a strange system is simply not enough and in MN they do not do a side by side with the 3.7s to allow auditioning both through same electronics any way.

I recently purchased Maggie 3.7s with the option to upgrade to 20.7s within 6 months . The 3.7s to my ear are a cut above the 3.6s when it comes to sounding like a single cohesive speaker versus the ribbon tweeter always drawing some attention to itself.

Problem is how do you tell if upgrade from 3.7 to 20.7 is worth it if the dealers do not have them on floor? The best would be to audition in you home on your equipment but at least if the dealers had both you could audition where the only variable is the speaker.

I have spoken wo Wendell about it and there is 1 dealer who Boston who will let you try and return but that is virtually an isolated approach..one which I applaud. Of course they have to really qualify the buyer but again, if you have 3.7s and want to upgrade, Magnepan and most dealers expect you to "buy on faith or reviews" which in my mind, in today's economy, is simply ridiculous. While I am sure some have bought them "blind", the argument that the 20.1s were better than the 3.6s so imagine how much better the 20.7s are the the 3.7s will not make me pull the trigger.

Long winded way of asking about others experience and opinion of how Magnepan and dealers are handling the 20.7s

MikeH
mn2hifi
I asked the Magnepan representative if 20.1 were upgradable to 20.7 and how much would that cost?
The answer, "There is no formal upgrade from a 20.1 to a 20.7."

I also asked how long the wait might be if I were to order new 20.7.
"Because of the current backlog of orders for the new LRS speakers, an order placed now for a new pair of 20.7's would take at least four or five weeks."

After reading various Magnepan experiences on this forum (3-4 months wait for 20.7 back in 2012), 4-5 weeks is a pretty short wait!!
As an FYI to the community:
This week, I communicated with the Magnepan factory and asked about driving over to listen to a pair of 20.7. 
  
On June 13, 2019 I got this response:
"Magnepan doesn't have a showroom for listening anymore. And, the 20.7's are no longer at Audio Research."

For reference, Audio Research's facility is in the Minneapolis subburb of Plymouth, MN - the other side of the metro area from Magnapan's factory in White Bear Lake, MN.

I share all the frustration aired over the what, 7 years of this thread? I certainly experienced the same thing here in Atlanta with a dealer who doesn’t keep (or frankly even remotely try to sell) the 20.7. The 20.7 is a game changer because its the first Magnepan that has real bass. I’m a little "weird" with regard to most audiophiles because 99% of my listening is classical. I totally love my 20.7’s but I wasn’t directed to them by my local dealer that’s for sure. The brand deserves better distribution and marketing but it is what it is, and it doesn’t seem likely to change. I "heard" that there was a new marketing driven individual hired at Magnepan and he was one of the forces behind the 30.7. Although I’m not sure the 30.7’s are quite ready for prime time yet (yes I’ve heard them), fortunately the 20.7’s are so good that even with poor marketing they succeed. Now its easy for me to assert all these criticisms toward Magnepan and dealers but honestly I really don’t know what challenges the manufacturer (or the dealers for that matter) are facing. I do know that if you don’t invest in demo units you will NOT be selling the speakers. Getting better dealers who really are interested in marketing the product is the first step. However that may not be so easy a thing to do. Magnepan may be facing the choice of withdrawing from a market like Atlanta because the dealer is not willing to really sell the 20.7 or 30.7 except by special order or making do with a dealer who will occasionally sell a 3.7 or lower model pair. If they withdraw they have NO exposure to the market. Then of course you can go back to the idea of the shrinking of the high end market and the contraction of the middle and upper middle class. Bottom line to consumers who can afford it: GO to Minnesota to hear the speakers and bring your own music that you’re intimately familiar with on a thumb drive or vinyl. ITS WORTH THE TRIP. You can’t control the rest of the supply chain but if you’re after really accurate classical music reproduction Magnepan is one of the best ways to achieve it particularly with the 20.7. I’m 62 and I’ve had Thiels, older Magnepans, Martin Logans, Sound Labs, Acoustats, Spicas, and others I’ve probably forgotten about. Love the 20.7. Go for it!
Funny.  One of my coworkers suggested that too.  I don't know if that is ok or not.  I guess I could ask, to be sure.
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I'm checking on other shipping methods.  The store's $1200 quote seems way too high.  It looks Spee-Dee Delivery will ship each 100 pound speaker box for $133.75 per box with insurance of $5000 on each box.
http://speedeedelivery.com/services/shipping-calculator/
In 2010, I was thrilled with the soundstage of 1.7i and 3.7i. From what I’m told, I’d love 20.7s. So, it became a long-term plan of mine - to get a house with bigger rooms so I could support 3.7i or 20.7. Over the last year we moved from a 1950 cape cod house with small rooms to a 1965 rambler with a big rooms that will support 20.7s! Now, I’m just trying to figure out the best way to get some 20.7s into the house! Ideally, I’ll find a used pair of 20.7s in the Minneapolis metro area. But, they don’t seem to come onto the used market very often in the Minneapolis metro area... Maybe I should consider new? There’s currently a demo pair of 20.7 (2012 manufacture date, selling on Audiogon) from an audio store in Evanston, IL, but the $1200 shipping costs or 10% sales tax of $895 (with me driving to Evanston to pick them up) KILLS the good deal of those 20.7s...VERY sad that is the case. I’m afraid I’m going to have to pass and wait for something local to come to light.
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It is very frustrating but few dealers will keep very expensive speakers on the floor because the market is so limited. It is not Magnepan's fault. If they insist on dealers displaying the top of their range they just lose dealers. The dealers that do display them have a clientele that is more likely to purchase them. 
I have not set up 20.7s yet but I have 2 pair of 20.1s which are very similar. The 20.7s have what is arguably the best tweeter ever made. The ultra high end is even better than an ESL. Because they are taller than the 3.7s they project power in the mid bass better becoming linear arrays down to about 150 Hz. Like the 3.7s the bass is going to be very sensitive to position and they will not do below 40 Hz with absolute authority. I always set them up with sub woofers then done correctly you have very close to the ultimate sound at less than 1/2 the money. There is no point source speaker that can compare. The only speaker I would prefer is the Soundlabs Majestic 845 or 945 and they are about 40 K and much larger.
In short I have absolutely no problem recommending the 20.7. If I am wrong you can publicly roast me on this forum
Oh yes, I've been thinking I should call the factory and see when I could drive over and listen to 20.7s.  It's only 33 miles from my house.  To date, I've only heard 1.7i and 3.7i.

Is there any benefit in buying from the a dealer when Magnepan is right here "in town"?  I believe the Magnepan warranty coverage would be the same, either way.
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At this point in time (June 2019) I wonder if anyone knows if there is still a big backlog of 20.7 orders, and thus still a 20.7 waiting list?

I live in the Minneapolis metro area, where we have a single dealer for the whole state.  I was told the dealers are allocated 1 pair of 20.7 speakers per 20.7 manufacturing cycle, which I gathered was maybe 3-4 times per year?  The dealer said they order 1 pair of 20.7 per manufacturing cycle and by the time that pair is manufactured, they have been sold to a customer.  Thus, they never have a pair of 20.7 on the demo floor.
I would guess that if the dealer is only able to order/sell 3-4 pairs of 20.7 per year, a customer would end up in a waiting list that could be 12 months long or more?

Would there be any time advantage in ordering direct from Magnepan, and sidestepping the wait list that the dealer likely has? 

Thanks for any insight.
Stickman,,
It is amazing how a 79 inch tall speaker can simply disappear and all you really seem aware of is the music.

Maggie's have always sounded musical to me but the 20.7s seem to do more than reproduce, they recreate with a realism that startles me on occaision.

Simply a wonderful speaker. Jim Winey would be proud.
Another week with my new 20.7's and I have to repeat what I said above; WOW! These are one of the very finest speakers that I have ever heard!

They crush all of the 3 series Magnepans (all of which are damn good!). The 20.7's are rich, full-bodied, amazingly detailed, draw a HUGE stage in all directions, have a considerable amount of slam and 'grunt', and just plain sound REAL...

Very happy with this purchase; if you have a room that is large enough for these monsters (ie you can set them at 5 - 7 feet out into the room) and still sit 9 - 11 feet away, you must audition these before buying the 3.7's or any other speaker in the $12k - and up range!
Now that I have heard both the 3.7 and 20.7 in the same room with the same electronics, I have to say that the 20.7s better the 3.7s enough out of the box to warrant the upgrade.

The 3.7s are a great speaker and a steal at their price point but to my ears the 20.7s offer a fuller richer sound, above just "more bass".

Everyone needs to make their own decision on whether the price vs sound differences justify the upgrade, but for my part and situation, I have no hesitation saying yes.

Regardless, if you have the chance to hear these wonderful speakers, do yourself a favor and give them a listen

Unless they re-release a 3 panel Tympani type speaker, I cannot imagine ever looking to change them out
It's great to hear you're continuing to enjoy the 20.7s
I know I am!!!

At the moment I'm running jumpers in both tweeter and midrange. I'd had a 1 Ohm (Duelund) in the tweeter, which I felt with the 3.7s was needed.

I just at this point don't see the need of it or any attenuation in the midrange either.

I guess this could change as break-in continues, but I'm happy just the way things are at the moment.
Another week with the 20.7's and all I can say is WOW!!! These things smoke my 3.6's like crazy. EVERYTHING is BETTER.

I am laying down a grid on the floor (per Jim Smith's instructions) so that I can tweak the speaker and listening position. I want to get these bad boys RIGHT!

Ray000, have you tried the resistors yet? Anyone tried these yet? My sound is so good now I haven't taken the time to test these out.
According to Wendell, brightness in Maggies is usually a consequence of low midbass rather than excessive treble.

The thing is, each of their models is tuned for an average room. The larger a room, the less but smoother bass it tends to have -- and of course each room has different room modes/placement/etc. The larger ones have more panel area and this may be what you're hearing. They might also have more panel area to do the acoustic equalization that allows them to tailor the response of the woofers.
When I heard the 20.7's at Magnepan and then again at Audio Emporium in Milwaukee (A beautiful store and extremely nice folks) I noticed right away a less bright sound. Avoiding any technical reasons could it be simply from the increased midrange and woofer areas on the in the panels?
Stickman451
Congratulations on the 20.7s!

My 20.7s arrived on Sept 21st. I lugged the things in and installed them myself, these things are absolute monsters. I knew they were bigger and heavier than my 3.7s, but OMG.

Anyway, as you experienced and as expected, they were just plain dull at first. But in fairly short order they begin opening up nicely. I probably have 30ish hour so far.

My biggest concern, and what drove me almost nuts for the 4 month wait time is that I'd find something about them I did not like as much as the 3.7s, which I thought were wonderful.

Fortunately, my fears are over, as these things really do everything the 3.7s did, better. That coherence is there as you mention, it's like listening to single driver speakers.
I had myself convinced that they could not be as good as the 3.7s were in this regard!

That added bit of lower end is very nice.

I noticed they can play louder with no "congestion". Male voices are a bit fuller. (i.e. Leonard Cohen's)

Also noticed they are ever so slightly less bright than my 3.7s were. (using the same 1 ohm Duelund in tweeter and jumper on mid) I like this because I think it provides a bit more centered adjustment range with smaller value attenuator resistors. No more fears for me. :)
My new 20.7's are sounding better every day. First week they sounded a tad bit 'closed-in' and distant. However, after about 50hrs of play time they are definitely opening-up and sound much better.

The 20.7's are sounding more powerful and 'richer' than my old 3.6's. They definitely reach down lower; I hear more power and 'grunt', more bass and mid-bass 'punch'. The space between the speakers and the front wall is fuller, more dense, and sounds even more real (the 3.6's sound real too). The 20's speak with one voice, the separate drivers blend into one voice, unlike the 3.6's where on occasion the tweeter ribbon could 'stick-out' just a bit.

Very favorable so far! And expecting the 20.7's to get even better!

Great news on the 20.7's rolling out. Read about others on another forum. Going on my third week of waiting. Hopefully I can have them playing during Thanksgiving dinner.
The idea of a company-owned demo facility is a good one. Back in the late 1950s AR had several such facilities, one in Harvard Square which I visited from time to time. Another was in Grand Central train station in NYC. You could listen while you waited for your train. Could be done at airports today. Nothing was sold out of these facilities. Just demos.
Stickman,
I got the same update. Originally was told to not expect them until November so this was great news!
Finally! Just got word from my local dealer that my 20.7's will go into production next week and that they should be delivered the last week of September. Better straighten-up my room pronto.
Mike, as far as I know, Magnepan doesn't have a say in this. The dealers choose what they want to stock. They've been trying to find a way around the shrinking dealer network. The Dealer Direct program allows you to try a speaker in your own home that's shipped from Magnepan, but it's probably better suited to smaller speakers like the Mini Maggies and MC-1's than to a hard-to-ship behemoth like the 20.7. And the factory demo/tour offer for the 20.7. I'm not sure what else they could do. Trade shows, as we know, are a good way to see what's out there but not such a good way to hear it under the kind of conditions that would allow a buying decision.

I think that as several have been said, we're going to be buying more stuff on the basis of reviews and faith. When I was at Magnepan, they were surprised and touched by the number of orders they'd gotten for the 20.7, "sight unheard." But of course, that isn't going to work for everybody.

Stickman, those binding posts are a gripe of mine too but someone once pointed out that they wouldn't be flush with the back of the speaker, which would make shipping difficult. So they'd need some kind of plug-in arrangement and I think they already sell an adaptor for people who want one (or recommend one). But you're adding an extra connection when you do that.
I would agree that the differences between the 3.6 and 3.7 may not seem as major as reported in the Audio press. However, in my brief listening sessions I did feel that the 3.7 was a more 'coherent' sounding speaker overall; the blending of the three drivers is more complete in the 3.7, especially with regard to the ribbon tweeter. To me that is the "largest" overall difference in the 3.7. I would say that the bass sounds a little more potent also, not by a great deal, but I do hear a little more snap and force in the 3.7 than the 3.6. Worth the price of admission for a new 3.7; that's a real individual value question for sure. I have the 3.6's now and have ordered the 20.7's, and there is a LARGE difference there!
I would have to agree to audition whenever you can because you really can't depend on what someone else hears. A perfect example would be if you were taking Djexxx's advice and not buying 3.7's because there is no difference between them and the 3.6. Not only is there a difference, it jumps out at you immedietly. The same can be said for the 20.7. Yes, Stickman, I was at Magnepan and it was a very unique experience. Wendell gave my family and I the tour and it was really interesting to see just what goes into these speakers. A number of folks here on AG have also been there and I can only second what has already been reported. This is a company that operates with a minimal workforce. They are all specialists and just about everything is done by hand. They work on one type of speaker at a time. Mr. Diller was very engaging and we had some laughs and just a very casual meeting. When first making the arrangements for the tour there had been some chance, according to Wendell that the 20.7's might not be available for demo. In another thread I commented that I would be rather put off if after making plans two weeks ahead that they wouldn't be available. My comments were that if they are inviting you on their website to come to the plant to hear what you want to buy then it would be in their best interest to have them available. I mean how hard is it to hook up two speakers at the place where they're made? Well, let me tell you that Wendell most definitely reads these threads and he had the 20.7's ready. I actually felt a little bad after writing what I did and then being treated so wonderfully while we were there. But even at that, I still stand by what I said. If you extend the offer then follow thru....and they did. When we got to the lab, also their demo room, Wendell warned us that it was nothing special, and it wasn't. Just as the other visitors have noted, this is a concrete room, no acoustic treatments and very sparse electronics. The amp and pre-amp were Bryston and the CD was Denon. The amp was 125w a side. Now I'm not calling Bryston sparse. I refer only to the wattage and that the preamp was nothing special. Wendell stayed with us for a few songs and then turned the controls over to me and just said to have at it. We stayed for about an hour and played just about everything we had brought with us. I could've stayed quite a bit longer but my wife didn't want us to overstay our welcome. As to what was heard I'll just say that the 3.7 isn't in the same league. There's a reason why there's an $8000 difference. I luv my 3.7's. I think they are fabulous speakers. But they just don't come close. You have to hear the 20.7 to know why. There's a fullness, and a richness you don't get with the 3.7's. I am not technical. I couldn't care less about specs. I couldn't tell you what most mean anyway. I go by what I hear and the 20.7's are phenomonal. One thing I did notice though was that on some of the music we played, when the volume was kicked up, there just wasn't enuff juice. 125 watts just isn't going to drive them unless your listenning to acoustical guitar at low levels. But as my wife said, if they sounded that good, with minimal amounts of power, imagine what they'd be like with bigger amps. Bless her heart. So, the bottom line is if you love Maggies, and you'd like to see the uniqness of the Magnepan company, by all means go and see it. The company is only about 25 minutes away from the Mall of America so my wife enjoyed that also. Yes Wendell, there is still money left for the speakers.
I had my 3.6s for 8yrs and 2.5s for 13yrs before the 3.6s, and MG1s for 13 years before the 2.5s. I always demo'd every component before purchase. Until the 3.7s. That was a mistake. I have yet to discern a major sonic benefit over the 3.6s in my system. Always audition before you buy, preferably in your own system at home. Reviewers and the opinions of fellow audiophiles is not a substitute.
Mrschret,

Were you able to do the Magnepan tour in White Bear Lake? Give us a report....
I thought that the rooms at Audio Perfection were decent (for typical stereo shop these days); it's worth the trip...
If you stop at Audio Pefection you will see a lot of nice gear all setup in really jam packed crappy rooms
Thanks for the tip, Stickman. I promised the wife a stop at the Mall of America so will have to fit Audio Pefection in also.
As much as I love Magnepan speakers, I do have to say that Magnepan as a Company is a bit different in thier thinking. To me, they are frugal to an extreme but this has enabled them to sell excellent products at unmatched value. In the 3.7 for example you get a world-class speaker that in my view outperforms many (actually most) speakers regardless of cost. I have compared the 3's to the Wilsons, Focals, Klipsch, Avalon, MBL's, etc...and many others and in my view they bested most of them and were embarrassed by none. Of course there is no such animal as the 'best' speaker; all speakers have pluses/minuses and to me the first rule is to properly match your speaker to your room; put the 'best' speaker in the a bad room and you still get poor results.

The speaker wire terminals on the Magnepans are an example of thier frugal thinking; they are terrible! Why not put a really nice, high quality 5-way binding post on all Maggies to facilitate easy connections? My guess is that they don't feel that this would improve the sound and would only add to the expense...

If you go to White Bear Lake make sure you look up Audio Perfection; it is an old style audio store with lots of interesting gear. They carry Magnepan, Wilson, Audio Research and many other top brands.
This is actually in regards to what Stickman wrote but before I get to that I'd like to offer just another Maggie lovers opinion. I had the 3.5's for a year. Then had the 3.6's for 12. Have had the 3.7's now for 7 months. The 6's, while being an outstanding speaker and an even greater value at what they're selling for used, unfortunately don't hold a candle to the 3.7's. The 20.1's still a better speaker then the 3.7's but not $7,000 better. 20.1's at used prices of less then $8000 are the better buy. I had a chance to buy them instead of the 3.7's but my wife was afraid of the size. Now, after living with the 3.7's and realizing how fabulous the 20.7's must be she's agreed to live with the size issue. This is where I'd like to add further to Stickmans' comments. I'm ecstatic to hear how well Magnepan is doing. I don't like the fact that the 20'7's are not out there for demoing. My wife and I will be travelling to White Bear Lake to hear and thought it would be fun to see how the speakers are actually produced. So, if Magnepan wants us to come there to listen wouldn't you think it would be in their best interest to put a little effort into the demo room?
The 20.7 is one of the better deals in loudspeakers today. If you like the 3.7 you'll like the 20.7 too.
I ran into the same issues, so I opted to fly up to White Bear Lake for a personal listen. Wendell and everyone at the factory were very nice. Wendell gave me a personal tour of the factory that lasted almost two hours! Then I spent three hours listening to the 20.7's in their factory listening room (ideal room dimensions, but very sparse room treatments, electronics, and ammenities)... However, even under those less than ideal listening conditions I was able to be convinced that the new 20.7's are several notches above my old 3.6's; so I immediatey ordered a new pair from one of my local dealers (neither dealer in my town will ever have the 20.7's).

Btw, not too awfully far from Magnepan at White Bear Lake is a good hi-end dealer called, Audio Perfection. I spent half a day there listening to 3.7's and the Wilson Sophias and Sashas before visiting Magnepan. So, over a quick three day weekend I was able to hear the 3.7's, 20.7's, and several very good Wilsons. Ultimately, I felt that the 20.7's were the best speakers overall. The 3.7's are a " best buy" and a truly awesome speaker for the money.

My 20.7's should arrive in Sept (I hope...)
Where is AC? "As in over at AC...."
I think we may be surprised when audio comes back some, and maybe even on Main Street. It seems people are indeed concerned about sound quality. I saw an ad featuring some "Beats" speakers on a tablet computer. I can't be sure that there won't just be a resurgence of a great mid-fi boom like there was in the 70s. That will still leave the more hardcore aficianados who are really into Hi-Fi where we are now, as a miniscule or so it seems, minority. As you said a guy cvan dream can't he?
07-08-12: Honeybee2012
I hate to say it, but all the things we love, bookstores, newspapers, HiFi shops will be few and far between.
Sadly true.
The lending program is a great idea. Hope it catches on.
Honeybee, a fellow dreamer! :-)

bc
Ah Bryon, dreaming.

It's my favorite pastime.

My uncle one time told me that If I ate candy and watched cartoons, I'd never grow old. Add dreaming to it and you have the perfect recipe for whatever ails you.

All the best,
Nonoise
All fair points, Nonoise. Still, a boy can dream. It would be a great enhancement to our hobby, IMO.

A scenario where other owners open their homes to fellow audiophiles is also a nice idea, though that requires a culture of trust, which doesn't exist everywhere. Personally, I'd be happy to let someone audition something at my place. Of course, that sort of makes me the dealer, which I'm not sure every manufacturer would be happy about. ;-)

Bryon
Bryon,

I agree with your idea but the logistics of something that large can scare off the maker. A buyer with that kind of disposable income could manage such an arrangement but for the maker, it is a different story. I'm sure their bean counters looked at it from every angle and decided this is what's best for them.

Over at AC they do it all the time with various makes of equipment. They call it 'tours' and the prospective buyers/listeners simply agree to handle the item with kid gloves and pay shipping to the next person. But I've never heard of something that large making the rounds. The impetus comes from either the maker, who wants to get it around to trained ears with the caveat that they comment/review the item to a group of listeners who petition the maker to let them hear it. Heck, sometimes one just buys it and sends it around to folk he trusts.

Maybe there's a formulae in there that those interested can follow up with. When I bought my Legacy Classics, all those years ago, they had a program that listed some owners who were more than happy to have people come over and have a listen. All of those Legacy models were just too damn big and heavy to lend out.

All the best,
Nonoise
Quote: "I would not be surprised to see Maggies at Best Buys hi end business." -- Buconero117

Wow, I would be surprised to see Best Buy still in business in 5 years. I hate to say it, but all the things we love, bookstores, newspapers, HiFi shops will be few and far between. You will find a few independent shops but I just don't know how the pre internet business model can continue.

The lending program is a great idea. Hope it catches on.