You know when you are dealing with a BS company....

Posit:

A statement which is made on the assumption that it will prove to be true.

I've guaranteed Nothing, Xcept 1gogoolplex% bs.

Fill in the blank.

I surmise that this whole OP started is when the marketing material used “numbers” that really bother some analytical person thinking “you can’t use numbers based on nothing”.  Really puts a bee in their bonnet.

The claimed sound improvement percentages should be multiplied or divided by the square root of negative one. That's probably somewhere in the fine print.

Frankly, if I don't trust their marketing, then I don't trust the company.  

BTW, you can test cables and correlate to sound quality.  What one cannot do is one test that tells you every thing.  

For example, a cable has an input and an output.  So the power you put in had better Match the power you get out as well as match the frequency spectrum.  It's not hard to measure mW or nW or uW, but no one does it.  It's a bit expensive to measure shielding effectiveness but no one does that either.  Both of these are big ticket sound destroyers, but I never see anyone advertising those numbers.  

With BS marketing hype, you don't have to worry about this factor: brand A cable holds the King Position with shielding effectiveness from 50 Hz to 50 MHz with a min of -40 dBm but now brand B cable comes out with shielding effectiveness to 52 dBm.  Oops, brand B is now the better cable, and brand A is somewhat obsolete.

And we didn't even mention power loss in the cable...

"You don’t HAVE to read the garbage these people put out.

Measurements don’t work on cables. Period. Many say they don’t work on anything else either. So if you believe a particular cable might give a better sound FOR YOU, then you will have to LISTEN TO IT IN YOUR SYSTEM."

                                                        TRUTH!

@jasonbourne52

Morrow Audio should get the same ad writer as Synergistic Research! Talk about hyperbole!

      POSTING about hyperbole, while POSING as a fictitious Intelligence Operative?

The sheet that comes with their cables is laughable nonsense.

The cables are ok. no better or worse than anything else. But he is a total BS artist.

Frankly, if I don't trust their marketing, then I don't trust the company. 

Ha! That includes most cable companies, and might as well lump in all the other marketing BS we get bombarded with in the media.

This is a very simple fact;

All marketing is hype. All of it. Don't care what you're selling.

But it's on the internet...

If I made purchases based on a company’s marketing, I would never purchase anything.  

So if a company makes 4 levels of the same product, even if they don't explicitly state it, they are inferring that there is an improvement in sonics at each higher level.  Who knows if if is 5, 7.5, 10 or 15%.  I don't take the claim of an 15% improvement as evidence this is a bad or dishonest company. Just my take.

These 7 AWG speaker cables are the only ones you’ll ever need

@jjss49 +1 to "i finally marked all their emails as spam"

Love peanut butter, not for sandwiches.

I have 2 dogs ;)