People always talk about how bad the rooms are at audio shows and some years ago I entered one to check out some gear. The door was one of those slow closing types and music was playing so I turned to pull the door quicker than unassisted to close off the noise in the hall.
As I was closing it with my back to the room I thought to myself, Man....that's some great sounding cello playing and when I turned around, it was Vincent Belanger playing cello in the room. A room a little bigger than my living room.
Next up were the speakers (I forget the brand) playing the same piece and damn if it didn't sound practically the same. Quite the feat and there were no room treatments in it.
Other rooms in the hall of the same size and shape just didn't seem to cut the mustard and that's when I filed in my head that the room, to a point, can have negative effects but it's the gear and the way it's set up. The rest are excuses.
All the best,
Nonoise