Direct to consumer and retail

They are keeping their direct prices higher to not undersell their retailers. It happens in businesses where direct and retail sales are both available.

You didn't actually believe buying a product directly from a manufacturer that also sells thru retailers would be less?

If so, you've got some learnin to do.

I was surprised to see SVS subs being sold in Best Buy/Magnolia.  Not sure how that works as a business model and seems unnecessary.  

@soix A friend of mine is a BB/Mag install supervisor. She says the majority of their installs are "S3" -- soundbars, satellites, and subs. Klipsch and SVS are their biggest sub sellers. 

If you don't have a local dealer, some manufacturers will let you buy directly from them, and give you a discount.