You didn't actually believe buying a product directly from a manufacturer that also sells thru retailers would be less?
If so, you've got some learnin to do.
Direct to consumer and retail
Q Acoustics is a company that sells their products direct to consumer and also have their products in approximately 25 retail/online stores in the US. The price of their products, specifically the Concept 50, is the same in both. How is this possible?