@soix A friend of mine is a BB/Mag install supervisor. She says the majority of their installs are "S3" -- soundbars, satellites, and subs. Klipsch and SVS are their biggest sub sellers.
Direct to consumer and retail
Q Acoustics is a company that sells their products direct to consumer and also have their products in approximately 25 retail/online stores in the US. The price of their products, specifically the Concept 50, is the same in both. How is this possible?