Who says cables don't make a difference?


Funny, after all these years, people still say things like "you wasted all that money on cables". 
There are still those who believe cables don't make a difference.
I once did marketing for a cable line I consider to be about the best-Stealth Audio Cables. 
One CES, I walked the rooms with the designer/owner, Serguei Timachev. He carried a pair of his then new Indra interconnects. Going from room to room he asked the room runners to replace their source to preamp IC with the Indra. There was not one that was not completely flabbergasted and said that the Indras blew away what they were using. That was the skyrocketing of Indra and Stealth. The Indra became one of the best reviewed cables ever.
Serguei now makes the Sakra-an IC that blows away the Indra!
I don't understand why some still do not value cables as much as I.
mglik
If you want to hear your system sound better, a martini and a joint will do the trick! Changing an IC - no!
Now where's my Greenalls gin and Martini & Rossi and my Bambu rolling papers? You wire maniacs make me laugh!
And maybe one day in the future some audiophiles will realize the difference between good sound, and sound that is exactly the same but costs a whole lot more and stop trying to convince other audiophiles to make the same mistake. These same audiophiles already reject all sort of measurement but are quite happy to believe made up marketing material. I am sure if measurements improve they will reject those too.

And it is all quite silly as no one is saying that measurements indicate how an individual will perceive sound quality at least on this topic. What they are saying is that the reported changes from a cable change don’t match reality at least in a significant number of cases of what changing a cable could possibly do.
It seems the crux of the cable issue stems from the comparisons of the likes of zip lamp chord and high fidelity cable. If zip chord works why spend a lot of money on “snake oil”?!And why not just get some silver wire and RCAs and build your own ICs for $20?A friend asked me about speaker wire for his old receiver/cheap speaker workshop system. I told him to use zip chord. That if he had  a system that cost thousands I would recommend expensive cables.
That it would not make much difference in his system and he would hear things fine. We obsessive audiophiles want to get the most out of our systems.
Good cables do not make a system sound better, per se. They allow one to hear the most out of components. I have spent thousands on my components carefully compiled over many years and want to reap the most out of my investments.  For me, by far, the bottom line is what I subjectively hear not measurements. That is, by far, the great fun of this great hobby!
Now you're saying it's what you "subjectively hear" if you would have started this thread with that instead of 
" There are still those who believe cables don't make a difference."
then this thread would have died 350 posts ago.