Study Fletcher-Munson Equal Loudness Contours. Notice perceived loudness is very uneven, exaggerated and compressed at very low frequencies. In other words, very low bass below a certain threshold is very hard to hear at all. But then once it is, very small changes in volume seem larger than they are.
Because of this, the best way to set sub level is by listening to a lot of different records at various volumes over a long period of time. Every once in a while when you think it will help make a very small change in level. After a while, week or three of infrequent tiny little tweaks, you will settle in on a good compromise.
Or you can play your reference tracks, jack them around to where they sound impressive, and wonder why only the reference sounds good and only at that one reference level.
Your call. Choose wisely.