There's two sides to this story...
I always hated Tariffs. It was not an equal playing field. I was charged tariffs to send my products to other countries but my overseas competitors could bring in their products here with no fees. It gave them an unfair price advantage.
I never heard anyone complaining about tariffs then. This isn't a "sledge hammer" approach. If you charge a tariff we will charge you the EXACT amount back at you. Sounds perfectly fair!
Oh, how comsumers loved those cheap prices all the while supporting my competitors. Yes, tariffs are totally unfair when only one side has them.