To say I've done no research is just wrong.
I saw the YouTube video from the audio file junkie and it does confirm that the interface is not terribly friendly to work with. The channel really doesn't show how the thing works which is really the point. To speak about how it sounds and all the wonderful immersive two stereo benefits, you have to keep in mind he's a representative of the company and clearly he's biased. He makes money off of this product or hopes to.
As noted in a common above it's a pain in the ass to work with. That's the biggest marketing problem. It's a confusing product that's glitchy. How horrifying to get involved with his product. Don't understand why the manufacturer can't do a better job with the interface makes no sense whatsoever.