Have you seen the new McIntosh poster for $195?

yes, @nonoise, an empty box for $1500 

https://shop.mcintoshlabs.com/products/lb200-light-box
 

naw man, this isnt an audiophile thing. 

They call it a light box. This is one of the most ridiculous things I've seen in my entire life. The logo is huge on the front. I like subtle logos

Who is the brainchild that figured this out. So they're in a major big-time executive meeting and someone comes up with an idea . He says remember all those component cabinets we built for something we're no longer going to sell. Rather than dispose of them why not put a logo in the front of them and call them an empty box and sell them for $1500 . This person is now running Macintosh. 

Considering the branding products sold by college and pro sports teams, I’d say the McIntosh branding people are very innovative. Not sure of how much $ actually ends up in the company books after fulfillment costs.

However, when it comes to long term survival a key component is brand awareness. Building a recognized and stable brand is really hard to do; Maybe I’ll order the flag:

Let it fly

an idea of being a collector of a cool things that will go up in value is diminishing each and every day, because not only people can become more foolish, they can become more smart as well. waging on that limited edition poster might not bring desired profit.

wow gouging already typical.