I think the fact that you (or we) haven't heard of most of these brands, and that they are winning awards, gotta ask who's voting? I suspect strongly that it is, the dealer, he is hoping for some novice to see these and jump on them like a cat on cheese covered mouse. But if they aren't in the mainstream of common audiophilia, I see it as a extensive advertisment. It may be good gear, it may even be fantastic gear, but without a demo and a track record, I think I'll wait to see who's drug off the battlefield.