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They should charge more for it…

The Absolute Sound magazine just elected the new Wilson Benesch GMT one turntable as their turntable of the year…and awarded it as such.

In the mini review of the table, the author writes, you know something is up when a competitor states..“ they should charge more for it”. Yet, the table under consideration is priced at a measly $302k! Yes folks, more than a quarter of a million dollars! Yet we are being lead to believe that this product is maybe underpriced? 
Interesting attitudes prevailing in high end audio reviewing these days…

Perhaps it is under priced, as maybe it could sell for millions of dollars…to the right audiophile consumers? The Absolute sound reviewer, and lately most audio reviewers, seem to think that any price asked is fine, so long as the piece basically delivers the goods. Are they correct?

daveyf
lewm
13,787 posts
 

I refrain from mocking equipment based on pricing alone, but one has to realize that the guy who spends the big bucks will always be limited by the quality of new and used LPs he must play on it. He’ll need a good imagination to even dream he’s hearing music on a much higher plane than the rest of us, because of the limitations set by the available source material.

mahler123
3,650 posts
 

I’d be curious to see how many units sell

dweller's avatar
dweller
3,868 posts
 

It doesn't take a great engineer to build a 500K turntable that sounds good. You're great if you can make one for $5,000.

Of course, IMO, these price-no-object products are about making money for the manufacturer.

lewm
13,787 posts
 

I read the GMT white paper on the WB website. What they’ve done and the way they did it are impressive. I’m sure it’s superb. Whether it had to cost as much as it costs is a matter for someone else to decide. All manufactured products are about making money.

jl35
4,238 posts
 

WB has been around 36 years, so they must know something about pricing...I imagine they don't plan on selling too many of these, but there are many wealthy people for whom this isn't a major purchase...and there is lots of great low and mid cost gear for the rest of us...

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