BTW, all the reading I've read about surge protection agrees with @jea48 . Perhaps the most in depth explanations happen from the blogs at ZeroSurge or Brickwall. As makers of series mode protectors (like Furman with SMP) they point out, correctly, that for shunt protection distance matters and that small amounts of resistance and / or inductance per foot can add up to significant drop in effectiveness. The impedance per foot causes a voltage rise per foot that remains at the appliance terminals.
The distance/voltage rise arguments against shunt type protection mostly go away when we think of a panel mounted device though. The panel is exactly the right place to put one. However they will perform better with lightning type surges when mounted as close to the line / master breaker as possible and with the shortest, roundest possible leads which AFAIK is what the installation documents recommend even if they don't go into as much detail.
Every severe strike is different, and there are no guarantees so at best we are playing with probabilities. Even if you do everything right with the whole house unit a point of use surge protector is still recommended.