MQA - What is your favorite content?

I was excited to attend a DCS demonstration with an MQA representative present to listen to MQA content.  I was hoping to hear a comparison between a 24/192 file and the same file in MQA.  Question 1, "Can we hear a comparison?"  Nope...he said something about studios wouldn't release their masters for a comparison.  Question 2,  "How much is the licensing agreement?"  He couldn't answer since the agreements are under a non disclosure agreement.  I took this to mean that the licensing agreement dollar values are variable depending on the client.  So how did the MQA files sound?  Since I couldn't compare them to another non MQA file I really don't know.  I always get a little suspicious when someone tells me how good it's going to sound...I always trust my own ears.

Clearly, by the conversation, MQA was created for the streaming audience.  He indicated that there would be MQA cd's/players for the Japanese audience.    

I'm not anti MQA by any stretch of the imagination, but this encounter left me a little cold.