Is the microwave the perfect model for audio marketting?


I remember the first time my mother got interested in a microwave oven. They were brand new, full of promises of fast, convenient cooking and baking. She ended up with a Toshiba with a built in magnetic card reader. You could put in a recipe card and automatically program it, or you could get additional cards and program your own "recipes." This was decades before the Internet, home routers or anything like Wifi.

Last week installers took away my 19 year old Maytag and replaced it with a brand new LG. Full of "features" where it automatically guesses the power and time based on buttons such as "potato" or "popcorn." These are not even very smart features. They don’t weigh the potato or take the temperature of the item you are heating or listen for the popcorn to stop popping. They just look up settings from a table and away you go.

Honestly of the hundreds of features in this microwave I need the light and fan the most. Then the power and time. The first two features are never very good in any microwave. The latter two are the only one’s most of us end up using out of sheer frustration with the automated features.

Is this a model or metaphor for modern audio marketting? Are we constantly being sold a list of features which in the end don’t really matter so long as the light turns on and the frozen Tandori chicken meal is safe to eat?

erik_squires

I get it.

But, I do wish I could add a "Defrost" cycle to my preamp. When I return from the outdoors on those cold winter days it would be nice to generate a series of sound waves to thaw me out and get me back to room temperature ASAP.

I also would like to add a "+ 30" button that would automatically extend my listening session by 30 minutes.

My turntable already has a "carousel", so we're good there.

I love the concept of a "defrost" cycle on your preamp.  But I would like it for burning in the preamp or warming it up quickly before a listening session.  

In our industry/hobby we can either advertise features or sound quality.  Advertising bells and whistles seems more like the approach for the masses.  For those of us participating in this forum "microwave marketing" likely doesn't have much appeal.  Microwave marketing espouses the objective qualities of an item.  Advertising subjective qualities (such as sound quality and its many aspects) is a different marketing approach entirely.  Having been in a position over many years to find effective ways to advertise subjective qualities, I must say it's not easy.  Most manufacturers in this industry fall on platitudes to present the sonic aspects of their products. Platitudinal descriptions are something that every brand could use in equal measure.  How then do you describe a unique subjective sonic quality of one product that doesn't apply to another brand as well?  Marketing in the high end of this industry/hobby is a challenge.   

It’s interesting to note that most high end audio equipment, other than newer combo preamp, streamer , DAC offerings is generally very simple & easy to use albeit may require some patience & tweaking to sound their best. 
 

Wrong forum but here goes: Cars today can be challenging to initially understand all their features but other than their higher prices & lack of individual, unique styling, are generally much better is just about every way. The plethora of safety features generally work very well & definitely save lots of lives & accidents. They don’t need tune ups every 30 K miles, oil changes every 3K miles, get much better gas mileage, handle better & stop shorter. I’m sure this will get some push back  & we all remember our favorite car from years ago but other than a few iconic muscle cars fro the 60’s & 70’s, most were mediocre at best. 
 

That said, the auto start / stop feature today sucks & a terrible idea. It should either be set at 5 minutes or go away. Excessive Starting & stopping an engine or motor of any kind is bad for it as well as the battery, starter motors etc. 

Recently I was one of three adults, combined age over 200, looking after grandkids under 4 in a new house with new appliances.

None of us could change the TV volume. The remote looked pretty normal, with volume and channel buttons. With random pokings we could get it to mute, but it always came back with an anemic volume level. Turned out that rather than just press the buttons, you had to push them forward or pull them back.

Naturally this called for coffee. The coffee machine was fully automatic (in principle), grinding beans and making a dozen beverage types. We could switch it on, select a coffee type, heat it up, make it rinse itself and repeat ad nauseum. But it refused to produce anything except flashing red lights and beeps.

The fridge was more cooperative, and did not even have an internet connection. The wine inside had screw tops so no searching for a corkscrew or need to break the necks off.

Turns out the coffee machine grounds bin was full. Intuitive!