Is the microwave the perfect model for audio marketting?


I remember the first time my mother got interested in a microwave oven. They were brand new, full of promises of fast, convenient cooking and baking. She ended up with a Toshiba with a built in magnetic card reader. You could put in a recipe card and automatically program it, or you could get additional cards and program your own "recipes." This was decades before the Internet, home routers or anything like Wifi.

Last week installers took away my 19 year old Maytag and replaced it with a brand new LG. Full of "features" where it automatically guesses the power and time based on buttons such as "potato" or "popcorn." These are not even very smart features. They don’t weigh the potato or take the temperature of the item you are heating or listen for the popcorn to stop popping. They just look up settings from a table and away you go.

Honestly of the hundreds of features in this microwave I need the light and fan the most. Then the power and time. The first two features are never very good in any microwave. The latter two are the only one’s most of us end up using out of sheer frustration with the automated features.

Is this a model or metaphor for modern audio marketting? Are we constantly being sold a list of features which in the end don’t really matter so long as the light turns on and the frozen Tandori chicken meal is safe to eat?

erik_squires

Showing 3 responses by richardbrand

Recently I was one of three adults, combined age over 200, looking after grandkids under 4 in a new house with new appliances.

None of us could change the TV volume. The remote looked pretty normal, with volume and channel buttons. With random pokings we could get it to mute, but it always came back with an anemic volume level. Turned out that rather than just press the buttons, you had to push them forward or pull them back.

Naturally this called for coffee. The coffee machine was fully automatic (in principle), grinding beans and making a dozen beverage types. We could switch it on, select a coffee type, heat it up, make it rinse itself and repeat ad nauseum. But it refused to produce anything except flashing red lights and beeps.

The fridge was more cooperative, and did not even have an internet connection. The wine inside had screw tops so no searching for a corkscrew or need to break the necks off.

Turns out the coffee machine grounds bin was full. Intuitive!

I love the typical description of how microwaves make things hot!  It goes along the lines that the microwaves make molecules vibrate, the vibration between the molecules causes friction, and the friction creates heat.

Fortunately, most readers here know that temperature is a direct measure of molecular vibration.  Microwaves excite vibration in water molecules - no other magic required.

Come to think of it, the analogy is better than first apparent!

Microwaves bouncing around inside the metal oven are much like soundwaves bouncing round the listening room. There is reinforcement and cancellation throughout the volume. That is why microwave ovens have turntables, to even out the radiation hitting the food! The amazing thing is that these turntables can’t do 45 or 78 rpm.