I can tell that I'm using Iphone for a years. As I am designer in huge company, https://create.vista.com/create/display-ads/ all my friends use iphones too. Our team one time had a task to design and develop Lighting cable to one chinese company. Unexpected we found that apple have license and quality standarts that can tell you how to make cables. Unfortunatly that standarts lock durability and power delivery at low level.
So, every lighting cable you can buy is the same quality as another one, or original one, and it will broke in half of year. Ehh, reality. So I'm buying original cables, they look good