Are You Old Enough to Remember Those Jaw-Dropping Manufacturer Demos?


There you are, minding your own business at a dealer/audiofare/trade show demo when someone does what appears to be "the impossible."  You just have to stop, gaze, scratch your head, or make an urgent unexpected visit to the restroom.

Here's a couple that I can (still) recall:

Dual Turntable Demo:

Those familiar with the brand know that tracking force is applied with a spring vs a counterweight.  So, those cleaver folks at Dual attached a record clamp that screwed on, then  mounted the turntable upside side suspended by springs and played a record.  To add a more drama to the demo, they would pull the turntable down to extend the springs and let it bounced up and down while the record played.  What the ...?

Pioneer Spec 2 Demo:

The guys at Pioneer were a robust bunch and wanted to show just how powerful, and indestructible their new flagship amp was.  So, they'd sharpen a pencil at both ends, attach some alligator clips to the amps output, and power it up.  A few moments later the pencil would catch ablaze and the crowd would react in a chorus of uniqued gasps.  Got to admit, it got my attention.

Honorable Mention:  William (Bill) Lowe's Speaker Cable Demos

As a new Audioquest dealer, it was customary for Mr. Lowe himself to visit the dealership and do in-person training.  Out of the "demo kit" comes this little jam-box (JVC?) and you're wondering:  "What the heck is he going to do with that?"  So Bill would quietly, and confidently, conduct "good" "better" and "even better" audiophile speaker cable demos with this ($200) jam-box.  Even the hard core "premium cable" deniers in our employ became converts.

How's your memory? 

128x128waytoomuchstuff

@bigtwin 

"They pulled the grills off the front and inside were a couple of the Bose double cube speakers.  It was hilarious."

The folks at Bose certainly knew their audience and were masters at marketing to them.

After spending some quality time with small speakers accompanied by competent subwoofer, I came to the conclusion that the lion's share of the girth and weight of a serious full-range speaker system was the section required to make bass.  Thus, my observation that if you took a large, full-range speaker, took a chain saw to it and removed the mid/high section, that mid/high section would have been fairly small.  So, sub/sats can be a legitimate approach to high fidelity.  Ultimately, there are physical limitations if the goals are pretty lofty (and, expensive), but for the most part if your "sats" can produce adequate energy to below, say, 80 Hz, you've got something real to work with.

 

Mr Kissmuss wearing white lab coat while doing demo for vynil cleaner.Its a long process . Fremmer is next to me . He is having a ball talking to Him. Iam also enjoying it. This is at axpona.

@waytoomuchstuff   i believe you are correct.  Funny that after all these years I'm listening to 7 foot tall panels. 😄

In November 1979 I was in San Diego attending the Geological Society of America meeting as a grad student, and a dealer demonstrated the Hill Plasmatronics for me. I still have the one page color brochure. What a nice guy- the owner of the shop didn’t think twice about demonstrating the speakers to a 22 year old enthusiast. And, I thought that they sounded great. Just wildly impractical! I wish all stores were so accommodating now! Can’t remember the store name, unfortunately.

I watched Kirkmus do his thing and heard the results.  His system works very well but the process is crazy long and tedious.  It would be something reserved for only favorite records.