Are You Old Enough to Remember Those Jaw-Dropping Manufacturer Demos?


There you are, minding your own business at a dealer/audiofare/trade show demo when someone does what appears to be "the impossible."  You just have to stop, gaze, scratch your head, or make an urgent unexpected visit to the restroom.

Here's a couple that I can (still) recall:

Dual Turntable Demo:

Those familiar with the brand know that tracking force is applied with a spring vs a counterweight.  So, those cleaver folks at Dual attached a record clamp that screwed on, then  mounted the turntable upside side suspended by springs and played a record.  To add a more drama to the demo, they would pull the turntable down to extend the springs and let it bounced up and down while the record played.  What the ...?

Pioneer Spec 2 Demo:

The guys at Pioneer were a robust bunch and wanted to show just how powerful, and indestructible their new flagship amp was.  So, they'd sharpen a pencil at both ends, attach some alligator clips to the amps output, and power it up.  A few moments later the pencil would catch ablaze and the crowd would react in a chorus of uniqued gasps.  Got to admit, it got my attention.

Honorable Mention:  William (Bill) Lowe's Speaker Cable Demos

As a new Audioquest dealer, it was customary for Mr. Lowe himself to visit the dealership and do in-person training.  Out of the "demo kit" comes this little jam-box (JVC?) and you're wondering:  "What the heck is he going to do with that?"  So Bill would quietly, and confidently, conduct "good" "better" and "even better" audiophile speaker cable demos with this ($200) jam-box.  Even the hard core "premium cable" deniers in our employ became converts.

How's your memory? 

waytoomuchstuff

Showing 4 responses by larryi

I saw the Dual turntable demonstration you described.  It wasn't the playing upside down that was amazing to me.  It was the huge up and down motion of the spring-hung table.  The motion was smooth, so that is why the playing was not disturbed, but it was still quite amazing to see.

The other gimmick demonstration I recall was at a dealership selling Bose speakers.  They had a box speaker mounted on the wall that was about two feet tall by about 16-inches wide, by 8" or so deep.  It did not sound particularly good, but, it was plenty loud.  The person presenting the speaker then press a button on a remote control and the speakers on the wall, which were dummies, opened up to reveal some extremely tiny speakers hidden inside the box that were doing the actual playing.  Cute.

Another impressive demonstration was not one with any gimmicks, but, it was still quite a show.  It was the first demonstration of the Hill Plasmatronic speaker (ionic tweeter that uses an electrode to ionize the air around the electrode to create a plasma that expanded and contracted to generate sound).  The speaker was a scary looking thing that was attached to a 100 lb canister of nitrogen gas (the gas is fed into the area around the electrode to create an ionized nitrogen plasma; if nitrogen was not employed, oxygen would be ionized in sufficient quantities to create a large quantity of ozone which is bad for one's health and would quickly corrode and destroy the electrode in the tweeter).  The plasma glowed a blue color which was fascinating and pretty to look at.  You could faintly smell ozone even with the nitrogen gas feed.

At Capital Audiofest, a few years ago, a local D.C.-area dealer set up a room with a really tiny tube amp, a laptop for a source, and tiny ProAc Tablettes for the speaker.  A lot of people commented on how great that modest system sounded.  The first thing most listeners did when entering the room was to look for the subwoofers; there were none.  What was hidden was the DAC used in this setup.  It was an Audio Note DAC 5 Signature that cost more than ten times the rest of the entire rest of the system.

The worst demonstration I witnessed was a dealer showing off the prowess of Klipschorns.  These extremely efficient speakers were hooked up to 350 wpc Phase Linear 700 amps.  Before I could object, the desler cranked the volume till the meters on the amp were pinned at +3 db (700 watts?).  The concrete block room shook like crazy.  I never returned to that shop.

I watched Kirkmus do his thing and heard the results.  His system works very well but the process is crazy long and tedious.  It would be something reserved for only favorite records.