The mistake armchair speaker snobs make too often


Recently read the comments, briefly, on the Stereophile review of a very interesting speaker. I say it’s interesting because the designers put together two brands I really like together: Mundorf and Scanspeak. I use the same brands in my living room and love the results.

Unfortunately, using off-the-shelf drivers, no matter how well performing, immediately gets arm chair speaker critics, who can’t actually build speakers themselves, and wouldn’t like it if they could, trying to evaluate the speaker based on parts.

First, these critics are 100% never actually going to make a pair of speakers. They only buy name brands. Next, they don’t get how expensive it is to run a retail business.

A speaker maker has to sell a pair of speakers for at least 10x what the drivers cost. I’m sorry but the math of getting a speaker out the door, and getting a retailer to make space for it, plus service overhead, yada yada, means you simply cannot sell a speaker for parts cost. Same for everything on earth.

The last mistake, and this is a doozy, is that the same critics who insist on only custom, in-house drivers, are paying for even cheaper drivers!

I hope you are all sitting down, but big speaker brand names who make their drivers 100% in house sell the speakers for 20x or more of the actual driver cost.

Why do these same speaker snobs keep their mouth shut about name brands but try to take apart small time, efficient builders? Because they can.  The biggest advantage that in-house drivers gives you is that the riff raft ( this is a joke on an old A'gon post which misspelled riff raff) stays silent.  If you are sitting there pricing speakers out on parts cost, shut up and build something, then go sell it.

erik_squires

I am one of those speaker snobs. Though I think that the companies that I like build speakers (and drivers) for a lot less than the companies that use "customized" of the shelf drivers.

KEF, RAAL, and Yamaha are the companies that I have recently invested speaker money on, and one huge aspect in my interest was that they made their own drivers. I also felt that comparable sound from other companies was much more expensive.

Case in point, the Yamaha NS5000 compared to much more expensive Magico gear. The KEF Blade Meta compared to the very best from any company. The RAAL CA-1a at $2K compared to the very best phones, at $5K+. Forget about the RAAL SR1a which I think is the best phone at any price.

 

RAAL makes very good stuff, but if I put their tweets in my box and try to sell it, the snobs will sneer.

@kota1 Absolutely.  The only reason I would need a center channel is if I was able to playback a R2R 3 channel recording, such as a Mercury Living Presence, DGG  classical and a few other labels which put out Blu-ray 3 channel recordings.  Otherwise, two channel stereo sound is all that is required. 

@mijostyn I disagree concerning the statement drivers are a dime a dozen. Sure ,a field coil driver is so cheap everyone can use them. NOT! I’ve been investigating boutique (but not small) speakers which have unique design and fabricated in the shop drivers, such as the Zellaton. Who else makes a foam core driver? Maybe you think their drivers aren’t any better than dime a dozen off the shelf drivers? How about ceramic drivers that are modified by boutique shops, such as Von Schweikert? You think these are off the shelf dime a dozen? Harbeth goes to extremes in his videos in indicating why the proper manufacture of basic drivers has to implemented perfectly or else inferior quality sound results.

As @erik_squires pointed out, labor is not necessarily the highest cost. As to parts, the cabinet can often be the highest cost in design, material and labor but not for many run of the mill, mass production facilities (especially thin wall box speakers). How much of the cost is the box for a Harbeth or Devore speaker? Probably a lot less (price adjusted) than a Vivid, Rockport, Magico, Wilson, Estelon, Von Schweikert, Avante-Garde, etc. The most significant cost of an Acora Acoustics is the stone material and it’s manipulation into a cabinet, not the drivers which are quasi-off the shelf.

Erik I understand vertical integration very well but you missed my main point if it made so much sense and so much more profit why do so few speaker makers make their own drivers?

Because it's difficult and expensive to do, vertical integration makes sense as long as one of the parts/processes of your business isn't inordinately difficult or labor/capital intensive. The lack of speaker designers making their own drivers basically speaks for itself.