How did 70s rock music transition into 80s music?


80s music appeared to be a re-visitation of the beginning of Rock — when "singles" ruled the AM radio. In those early days, in the event that a craftsman had a hit, he/she could get to record an "collection" (when those modern LP records appeared). A LP could have two hits and 10 tunes of forgettable filler melodies. Most craftsmen were characterized by their hit singles.

The 60s and 70s saw an ascent in FM radio and AOR (Album Oriented Rock) which gave numerous specialists the opportunity to make bigger works, or gatherings of melodies which frequently remained all in all work, and empowered a more extended tuning in/focus time. Beside funk and disco dance hits, the 70s inclined towards Album Oriented Rock.

The 80s saw a swing away from longer works and AOR, and back towards snappy singles. I'd say MTV had a great deal to do with the progress to 80s music. ("Video killed the radio star"):

MTV presented many gatherings who had fantastic singles, yet probably won't have accomplished acknowledgment without MTV video openness: Squeeze, The Vapors, Duran, Adam and the Ants, the B-52s, The Cars — to give some examples. (Note, I said "may" — yet that is my hypothesis.)
MTV constrained many long settled stars — David Bowie, Rod Stewart, even The Rolling Stones — to make video-commendable tunes. (That is — SINGLES.)
Peter Gabriel is a story regardless of anyone else's opinion. He was genuinely known from his Genesis Days — yet those astonishing recordings of "For sure" and "Demolition hammer" certainly kicked him into the super frightening.
MTV — after a ton of asking, cajoling, and dangers — at last changed their bigoted whites-just strategy, and began broadcasting recordings by people like Michael Jackson and Prince — presenting various dark craftsman to a lot bigger crowd.
In outline, I think MTV during the 80s — and later the Internet and YouTube — abbreviated individuals' capacity to focus, made a market weighty on short snappy singles, and made it progressively hard for craftsman to make "collections" which would allow them an opportunity to introduce their bigger vision.

davidjohan

@theaudiomaniac yes, New Wave was a neat off-shoot genre.  I loved those sounds. I still love legitimate rock and roll and even a little Metal.  Many YouTube channels out there say you CAN find rock music still being made today, but you'll have to go looking for it. It won't be found on FM radio. 

@bdp24 - Yep, speed would appear to be the GD's choice back in those days - just listen to the first GD studio album! Might also have been literal speed as they had to get it done fast! 

@moonwatcher , I would say rock has evolved. 21 Pilots, One Republic, even Imagine Dragons and Billie Eilish are essentially a modern version of rock for their popular songs. What I see the issue with modern music media (many younger writers) is their definition of rock is often more what I would call "rock noise" than rock.

Look at the Billboard top 20 of the late 60's, early 70's. The majority of the songs are not what we would really call rock.

@theaudiomaniac I just wonder if and when the current infatuation with singer-centric pop music will fade? I listen to some of it (it’s unavoidable), but have moved on to jazz, electronica, jamband, Americana, classical and other genres of music. At some point I’ve heard enough "ooh baby I love you" songs to last a lifetime. We used to deride that stuff as "bubble gum pop".

I’m waiting on a radio station to be bold enough to buck that trend and play NEW rock music as a format, or at least "something" different. And not "classic rock" or "classic country" where they play the same 40 songs over and over and over.

But I’m sure they don’t want to lose money.

Some of it I’m afraid has to do with younger generations not really caring about music but using it as background "noise" to pass the time. Guess the record labels are giving them exactly what they want. Cookie cutter artists and cookie cutter chord progressions that all sound about 80% the same. Hell, some of it IS created by computer algorithms. Jeez.

Compared to this I think the 70s and the 80s were indeed a better time to be into music. It’s like a lot of things. Only about the top 10% of it is good and the rest is forgettable. Maybe it has always been that way but we didn’t notice it when we were younger. For every Billie Eilish there’s 100 others trying to sound like her.

Maybe we will get lucky and some of the truly talented, like Ed Sheeran, will get together with some other talented people and form a band. One can always hope. He is one of the bright lights.

 

We probably need a new business model to drive real change @moonwatcher