How did 70s rock music transition into 80s music?


80s music appeared to be a re-visitation of the beginning of Rock — when "singles" ruled the AM radio. In those early days, in the event that a craftsman had a hit, he/she could get to record an "collection" (when those modern LP records appeared). A LP could have two hits and 10 tunes of forgettable filler melodies. Most craftsmen were characterized by their hit singles.

The 60s and 70s saw an ascent in FM radio and AOR (Album Oriented Rock) which gave numerous specialists the opportunity to make bigger works, or gatherings of melodies which frequently remained all in all work, and empowered a more extended tuning in/focus time. Beside funk and disco dance hits, the 70s inclined towards Album Oriented Rock.

The 80s saw a swing away from longer works and AOR, and back towards snappy singles. I'd say MTV had a great deal to do with the progress to 80s music. ("Video killed the radio star"):

MTV presented many gatherings who had fantastic singles, yet probably won't have accomplished acknowledgment without MTV video openness: Squeeze, The Vapors, Duran, Adam and the Ants, the B-52s, The Cars — to give some examples. (Note, I said "may" — yet that is my hypothesis.)
MTV constrained many long settled stars — David Bowie, Rod Stewart, even The Rolling Stones — to make video-commendable tunes. (That is — SINGLES.)
Peter Gabriel is a story regardless of anyone else's opinion. He was genuinely known from his Genesis Days — yet those astonishing recordings of "For sure" and "Demolition hammer" certainly kicked him into the super frightening.
MTV — after a ton of asking, cajoling, and dangers — at last changed their bigoted whites-just strategy, and began broadcasting recordings by people like Michael Jackson and Prince — presenting various dark craftsman to a lot bigger crowd.
In outline, I think MTV during the 80s — and later the Internet and YouTube — abbreviated individuals' capacity to focus, made a market weighty on short snappy singles, and made it progressively hard for craftsman to make "collections" which would allow them an opportunity to introduce their bigger vision.

davidjohan

Showing 6 responses by theaudiomaniac

Top recording artists of the 80’s: Micheal Jackson, Prince, Madonna, U2, Springsteen, Van Halen, Billy Joel, Police, Phil Collins, Def Leopard, George Michael, Janet Jackson, Whipme Houston, Dire Straights, Rush, Lionel Richie, Talking Heads, Genesis, REM, Duran Duran, Motley Crue, Cure, Journey, REO, Tina Turner, Queen, Bryan Adams, Pat Benetar, Peter Gabriel, INXS, Tom Petty, Eurythmics, Cars, Aerosmith, ZZTOP, Billy Idol, Heart, Bowie, Elton John, Rod Stewart, Foreigner, Toto, Bob Seger, Fleetwood Mac, Gogos, Pet Shop Boys, Cyndie Lauper, Depeche Mode, Culture Club, Thompson Twins, Robert Palmer, Billy Ocean, Steve Winwood,

And that is not even including a whole host of popular New Wave acts (not listed above) that were the sound track of people growing up in that era .... OMD, Blondie, Devo, Cure, B-52s, A-Ha, Psychedelic Furs, Men Without Hats, Spoons, Human League, Spandau Ballet, ABC, XTC, Crowded House, Split Enz, Men At Work, New Order, Berlin, Flock of Seagulls, Smiths, Pretenders, Simple Minds, Ultravox, Howard Jones, Go-Gos, Bananarama, Miami Sound Machine, Erasure, Bangles, Yazoo, Roxy Music, Frankie Goes to Hollywood, Soft Cell, Talk Talk, Alphaville, The Fixx, Dexy’s Midnight Runners, Fine Young Cannibals, Naked Eyes, Blue Peter ..... If you grew up in the 80’s, you probably know every one of these bands and they will get you on the dance floor way faster than anything from the 60’s or 70’s, and even the younger generations like it.

 

Crummy decade for music? Tell that to anyone who grew up in the 80’s. Unlike later generations, almost all will say the 80’s was the best decade for music ever. It had everything and anything from pop, to disco, to dance to hard rock and everything in between. It was probably the last decade to not be totally ruined by platform/genre radio.

@moonwatcher , for all the popularity of Michael Jackson in the 80's, and all the New Wave bands, that certainly drove the buying habits of youth, the top selling artists were mostly identifiable with rock. Not exclusively, but mostly, and certainly up to about 87/88. Things really shifted after that.

@moonwatcher , I would say rock has evolved. 21 Pilots, One Republic, even Imagine Dragons and Billie Eilish are essentially a modern version of rock for their popular songs. What I see the issue with modern music media (many younger writers) is their definition of rock is often more what I would call "rock noise" than rock.

Look at the Billboard top 20 of the late 60's, early 70's. The majority of the songs are not what we would really call rock.

Maybe we will get lucky and some of the truly talented, like Ed Sheeran, will get together with some other talented people and form a band. One can always hope. He is one of the bright lights.

 

We probably need a new business model to drive real change @moonwatcher