How did 70s rock music transition into 80s music?


80s music appeared to be a re-visitation of the beginning of Rock — when "singles" ruled the AM radio. In those early days, in the event that a craftsman had a hit, he/she could get to record an "collection" (when those modern LP records appeared). A LP could have two hits and 10 tunes of forgettable filler melodies. Most craftsmen were characterized by their hit singles.

The 60s and 70s saw an ascent in FM radio and AOR (Album Oriented Rock) which gave numerous specialists the opportunity to make bigger works, or gatherings of melodies which frequently remained all in all work, and empowered a more extended tuning in/focus time. Beside funk and disco dance hits, the 70s inclined towards Album Oriented Rock.

The 80s saw a swing away from longer works and AOR, and back towards snappy singles. I'd say MTV had a great deal to do with the progress to 80s music. ("Video killed the radio star"):

MTV presented many gatherings who had fantastic singles, yet probably won't have accomplished acknowledgment without MTV video openness: Squeeze, The Vapors, Duran, Adam and the Ants, the B-52s, The Cars — to give some examples. (Note, I said "may" — yet that is my hypothesis.)
MTV constrained many long settled stars — David Bowie, Rod Stewart, even The Rolling Stones — to make video-commendable tunes. (That is — SINGLES.)
Peter Gabriel is a story regardless of anyone else's opinion. He was genuinely known from his Genesis Days — yet those astonishing recordings of "For sure" and "Demolition hammer" certainly kicked him into the super frightening.
MTV — after a ton of asking, cajoling, and dangers — at last changed their bigoted whites-just strategy, and began broadcasting recordings by people like Michael Jackson and Prince — presenting various dark craftsman to a lot bigger crowd.
In outline, I think MTV during the 80s — and later the Internet and YouTube — abbreviated individuals' capacity to focus, made a market weighty on short snappy singles, and made it progressively hard for craftsman to make "collections" which would allow them an opportunity to introduce their bigger vision.

davidjohan

Showing 3 responses by moonwatcher

@theaudiomaniac yes, New Wave was a neat off-shoot genre.  I loved those sounds. I still love legitimate rock and roll and even a little Metal.  Many YouTube channels out there say you CAN find rock music still being made today, but you'll have to go looking for it. It won't be found on FM radio. 

MTV did change what younger people wanted in "music" on August 1st, 1981, creating an outlet for bands that LOOKED (and sounded) good on TV. But as others note, rock music started becoming pompous and self-important in the 1973-1977 years. And a lot of the founding bands of rock from the 1960s were getting long in the tooth. A lot of 15 to 22 year olds don’t particularly care about listening to what 40 year old guys want to say or sing about.

Then in the mid-70s here comes disco to throw a monkey wrench into everything. Suddenly you have to (as too many said on American Bandstand back in the day) "have a good beat and you can dance to it."

And as far as the 1980s are concerned you can’t minimize the impact of the Yamaha DX-7 synthesizer and early drum machines. Suddenly anyone with a little bit of talent could get amazing sounds and write songs. With synths leading the way, backed up by a little guitar in supporting roles, that’s what became popular (notwithstanding cool bands like Dire Straits).

And don’t forget the impact of TV shows like Miami Vice which was a "concept show" someone thought of and was even called "MTV Cops" by some.

Rock music faded away. It wasn’t relevant anymore for the most part. And we also weren’t in Vietnam anymore with a "counter culture" pushing boundaries and wanting theme songs to voice their anger, viewpoints, and outrage.

I have to say I enjoyed the first 5 years of MTV. Some (maybe most) of those videos couldn't even be made today featuring girls in bikinis or underwear as backdrops and scenery for music videos.  LOL. 

@theaudiomaniac I just wonder if and when the current infatuation with singer-centric pop music will fade? I listen to some of it (it’s unavoidable), but have moved on to jazz, electronica, jamband, Americana, classical and other genres of music. At some point I’ve heard enough "ooh baby I love you" songs to last a lifetime. We used to deride that stuff as "bubble gum pop".

I’m waiting on a radio station to be bold enough to buck that trend and play NEW rock music as a format, or at least "something" different. And not "classic rock" or "classic country" where they play the same 40 songs over and over and over.

But I’m sure they don’t want to lose money.

Some of it I’m afraid has to do with younger generations not really caring about music but using it as background "noise" to pass the time. Guess the record labels are giving them exactly what they want. Cookie cutter artists and cookie cutter chord progressions that all sound about 80% the same. Hell, some of it IS created by computer algorithms. Jeez.

Compared to this I think the 70s and the 80s were indeed a better time to be into music. It’s like a lot of things. Only about the top 10% of it is good and the rest is forgettable. Maybe it has always been that way but we didn’t notice it when we were younger. For every Billie Eilish there’s 100 others trying to sound like her.