Erastof, if you are interested in an objective or more science-based approach to this question, check this out:
The Best Speaker Cable | Reviews by Wirecutter (nytimes.com)
Excerpt from your URL "In our first round of testing we had a ringer: an uber-expensive “high-end” speaker cable. These don’t come in 50-foot spools, but if they did, they would cost $600."
Enough said.