They should charge more for it…


The Absolute Sound magazine just elected the new Wilson Benesch GMT one turntable as their turntable of the year…and awarded it as such.

In the mini review of the table, the author writes, you know something is up when a competitor states..“ they should charge more for it”. Yet, the table under consideration is priced at a measly $302k! Yes folks, more than a quarter of a million dollars! Yet we are being lead to believe that this product is maybe underpriced? 
Interesting attitudes prevailing in high end audio reviewing these days…

Perhaps it is under priced, as maybe it could sell for millions of dollars…to the right audiophile consumers? The Absolute sound reviewer, and lately most audio reviewers, seem to think that any price asked is fine, so long as the piece basically delivers the goods. Are they correct?

daveyf

Everything is built to a price point. I never could understand why people have a hard time understanding this concept. It is one of the most basic rules in manufacturing. 
I could never afford $1 million system, but if my passions for music led me down a path where I listened to many such systems. I think I would find myself being confident enough to give a judgment on a certain piece of equipment. 

@daveyf the disconnect is palpable but I've given up extolling the need to be realistic with pricing. Cos many of these veblen priced goods companies end up becoming bankrupt and selling for peanuts

Just a few decades ago a $100K rig was thought obscene, so $320K isn’t shocking.

The gold accents make the aesthetic cheap looking/tacky. Those with gold accents in their room will love it!

Tech Das Zero is near $500K, so yeah GMT is a bargain considering the performance you can expect at this level.

Only those who can- buy whatever. Price isnt a concern.

@gkelly 

+1 Exactly

If I had the means, I am sure my system would cost... well commiserate with my wealth. The key is that it had do deliver the sonic quality. I would have researched and heard all the competition and would be absolutely sure it did. 

I refrain from mocking equipment based on pricing alone, but one has to realize that the guy who spends the big bucks will always be limited by the quality of new and used LPs he must play on it. He’ll need a good imagination to even dream he’s hearing music on a much higher plane than the rest of us, because of the limitations set by the available source material.