Very simple: Denon, Marantz, Klipsch, and other legacy audio brands are facing potential disappearance by 2025 due to declining sales. The market for home theater products has been challenging, with production moving overseas and competition from advanced soundbars.
These brands are owned by Masimo, which is experiencing financial difficulties partly due to legal battles with Apple. The shift in consumer preferences towards more affordable and compact audio solutions has significantly impacted these traditional brands.
FYI: Denon, Marantz, and Klipsch are implementing several strategies to boost sales:
1. Product Innovation: They are focusing on integrating advanced technologies like Dirac Live for room correction in their products, enhancing sound quality and user experience.
2. Targeting High-End Market: These brands are appealing to the high-end market by leveraging their legacy and reputation for quality, focusing on premium products that cater to audiophiles.
3. Aesthetic Appeal: Understanding the importance of aesthetics, they are designing products that not only sound good but also look appealing to attract consumers who value design.
These strategies aim to address changing consumer preferences and maintain their market presence.