If you triggered and interest... then it can pop up all over. Once you notice it, then you start noticing them...
This could be true! Lately I’ve been marveling about the high sonic quality of bookshelf/monitors, often seeing the Vivid Kaya 12 advertised. Another ad TAS April 2025 for Crystal Cable Minissimo. Stereophile April 2025 reviewed the Vovativ Hagen monitor.