Generally speaking, I would guess at least 1:5 from manufacturer to MSRP. Dealer cost would be about 40% less than MSRP. Keep in mind that there are spiffs and other incentives/accomodations (free shipping, bulk purchase, etc.) that manufacturers offer to their dealers. So even though a dealer may show you their price list it isn't always what they pay for it. Cables are another story.
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