How much does audio equipment really cost


Ok we all know what "MSRP" stands for but in actuality what is your best guess the markup is on home electronics? I know that McIntosh gross profit runs around 32% to dealer if you pay full retail price. Anybody have a clue about some other popular brands?
warren2828

Showing 1 response by prpixel

Speakers are 40-50%

Electronics are 28-40%

Televisions can be as low as 5%

I've seen vcr's with 3-5%

Cables 50-70%

I do a little work with a couple of local High End shops. I'm always asking what the dealer cost is on things. Just because they tell me the cost doesn't mean I get to purchase it at cost. I get the standard 5-10% discount like everybody else.

BTW - they sell tv's and vcr's just as a convience and then they can charge you for the install. Sony has some of the thinest margins in the industry.