Cabling makes a difference, but its net effect in specific instances (good versus bad) can be very random. I think many of us (including myself) have/had a strong bias to asssume more expensive cabling should sound better is some way - but that’s a very weak correlation, if at all. One thing, when sorting out different cables, is that the sound of solid silver (not silver plate) is a bit more consistent than other aspects across cables. And I usually (not always) prefer it - but it’s certainly very expensive these days.
One thing that rubs me the wrong way (along with ludicrous pricing) is all the stupid names & marketing speak used for high-end models and especially the so-called "tech" behind them. Is Audioquest’s "Zero" tech really anything more than individually shielding the + and - conductors from each other? Personally I don’t really care if the noise floor is now - 121dB instead of -120. Tone and perception of dynamics is far more important to me. What do reviewers even mean when they cite something having the "blackest background"? I don’t listen to silence, and with vinyl being my primary source, any base noise floor is getting swamped by groove noise anyways.
And finally - I think the act of removing cables & putting them back in has a wiping effect on any oxides that have accumulated on the contacts. If you haven't cleaned them in a while, this could give an advantage to the next "new" cable you plug in. Be sure to clean the old cables and plug them back in for subsequent comparison!