All,
Trust is a rare commodity in this hobby. Being new to tube gear, I really appreciate all of the experiences, insight and recommendations.
Also, FYI - I contacted the folks at premiumvaccumtubes.com. Their business model is 'don't call us and we won't call you'. That's correct. They will only communicate via email or chatbox.
Hard to say if they are ethical, but I know I will shop elsewhere - the other vendors are happy to discuss their products, and that rapport creates trust (and, thus sales).