Do you care about the LOOK???

Sure, looks are important, though not as important as the sound. It's nice to see a little artistic or archtectural flair to go with the good sound, so the piece just doesn't loojk like another black box. The Art of producing great Audio sound should be complemented with a pleasing appearance.

Looks aren't important unless you have money to burn.

I'll take the ugliest, cut corners $1000 anything that sounds like a $5-10k anything over a great looking $1000 something that sounds like a $800-1000 something

kwim?

All of us contributing to this thread OBVIOUSLY care about how our equipments sound AND look. The truth of the matter is that we are blessed with so many choices of components in performance and aesthetics. Two different amps with similar price, performance, and sound, and one is "visually more pleasing" to you--which one would you choose?

Yep. Looks always comes first for me. Of course it has to sound good next. If not I go for the next good looking but better souning component.e.g. For my second compact system, I selected Jadis Orchestra Reference on mostly looks. Of course beautiful sound is icing on the cake!

where is my medicine?!