Didn’t McIntosh sell an empty box with its name on it for an exorbitant amount of money awhile ago? This is not an audiophile thing.
All the best,
Nonoise
Have you seen the new McIntosh poster for $195?
I guess if I was in college I might like this. It's really not so bad. If they sell them all it'll be $50,000 for this Company . But then you gotta spend a couple hundred dollars to frame it. But it's only $195 and it's limited to 250 copies maybe I can make a lot of money in the aftermarket I hope they haven't sold them all out at this point maybe they'll do other types of posters. I bet if they charged more for it there would be more interest. It's just a quirky way things work. Maybe all the dealers will buy the posters.
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yes, @nonoise, an empty box for $1500 naw man, this isnt an audiophile thing. |
They call it a light box. This is one of the most ridiculous things I've seen in my entire life. The logo is huge on the front. I like subtle logos Who is the brainchild that figured this out. So they're in a major big-time executive meeting and someone comes up with an idea . He says remember all those component cabinets we built for something we're no longer going to sell. Rather than dispose of them why not put a logo in the front of them and call them an empty box and sell them for $1500 . This person is now running Macintosh. |
Considering the branding products sold by college and pro sports teams, I’d say the McIntosh branding people are very innovative. Not sure of how much $ actually ends up in the company books after fulfillment costs. However, when it comes to long term survival a key component is brand awareness. Building a recognized and stable brand is really hard to do; Maybe I’ll order the flag: |
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