How did 70s rock music transition into 80s music?


80s music appeared to be a re-visitation of the beginning of Rock — when "singles" ruled the AM radio. In those early days, in the event that a craftsman had a hit, he/she could get to record an "collection" (when those modern LP records appeared). A LP could have two hits and 10 tunes of forgettable filler melodies. Most craftsmen were characterized by their hit singles.

The 60s and 70s saw an ascent in FM radio and AOR (Album Oriented Rock) which gave numerous specialists the opportunity to make bigger works, or gatherings of melodies which frequently remained all in all work, and empowered a more extended tuning in/focus time. Beside funk and disco dance hits, the 70s inclined towards Album Oriented Rock.

The 80s saw a swing away from longer works and AOR, and back towards snappy singles. I'd say MTV had a great deal to do with the progress to 80s music. ("Video killed the radio star"):

MTV presented many gatherings who had fantastic singles, yet probably won't have accomplished acknowledgment without MTV video openness: Squeeze, The Vapors, Duran, Adam and the Ants, the B-52s, The Cars — to give some examples. (Note, I said "may" — yet that is my hypothesis.)
MTV constrained many long settled stars — David Bowie, Rod Stewart, even The Rolling Stones — to make video-commendable tunes. (That is — SINGLES.)
Peter Gabriel is a story regardless of anyone else's opinion. He was genuinely known from his Genesis Days — yet those astonishing recordings of "For sure" and "Demolition hammer" certainly kicked him into the super frightening.
MTV — after a ton of asking, cajoling, and dangers — at last changed their bigoted whites-just strategy, and began broadcasting recordings by people like Michael Jackson and Prince — presenting various dark craftsman to a lot bigger crowd.
In outline, I think MTV during the 80s — and later the Internet and YouTube — abbreviated individuals' capacity to focus, made a market weighty on short snappy singles, and made it progressively hard for craftsman to make "collections" which would allow them an opportunity to introduce their bigger vision.

davidjohan

I'd agree with some of the posters mentioning stoner burnout. For boomers early 70's beginning of drug usage years, still lots of energy in youth culture, early 70's rock reflected this. By mid to late 70's, years of drug use was beginning to show it's toll, less energy and vitality in youth culture, again reflected in the music.

 

 This state of affairs led to many rebelling against the same old, same old, we turned to new genres like disco, punk to provide energy, vitality. This morphed into more genres like modern rock, hard core in the 80's.

 

Think about correlation between drugs and music, more depressant oriented drugs in 70's, stimulant oriented in 80's, very much reflected in music.

Seems like a lot of fancy talk here when it seems pretty simple to me.

The ‘80s we’re just kind of weird, trend-wise.  Garish, ostentatious, tacky, with arguably the most pungent visual and aural signifiers of any era.

Like any era, it’s not necessarily defined by its worst stuff.

Popular-wise, the late-90s early ‘00s were dreadful.  But there was some great stuff from that time also that holds up extremely well.

Say, am I alone in noticing the contradiction in Mike’s argument? First he cites the decline of album-orientated artists/bands in the 1980’s as the reason for that decade being a musical wasteland, then predicts that the decade will be forgotten because of it’s lack of classic singles that will be played on the radio. Schizophrenia, anyone? ;-)

So his yardstick for determining the quality of any music made is by whether or not it gets played on the radio?! There was a lot of great music made in the 1970’s which never received any airplay (the 60’s too), music now considered classic. The same with the 1980’s (just look at all the names posted above). Geez, what a weak, weak argument. Unless of course one’s only source of music is the radio. But that would make one pathetic, right? No one here like that, right?

A lot of the "best" music made in the 70’s and 80’s (as well as other decades) was known and appreciated only by cult-sized audiences. Pet Sounds was a flop when it was released in 1966 (I didn’t buy it), and is now considered one of the greatest albums of all time (Paul McCartney cites it as his favorite). The same is true of the audiences for Jazz and Classical. Why is the popularity of only Rock bands being used to examine any question about a given decades musical quality?

@bdp24 Regarding why only the most popular stuff is used to generalize an entire era; people are lazy.  It’s easier to point to the very surface and say, “well, that’s that THAT was all about.”

It’s easier to regurgitate media-bred mythology and calcified narratives than engage in actual research and actual learning.  

So you hear the same oversimplified, clichéd media mythologies over and over: “rock became too wanky so punk came along and…blah, blah, blah…” “rock became too corporate and misogynistic so grunge came along…blah, blah, blah.”

Apart from a few arty ‘60s New Yorkers, the Velvet Underground were HATED.  Now they are considered one of the very best bands of the era.  For my money, their music is so much better, and holds up so much better than the likes of…well, I could go on and on and on and on with late-‘60s artists who enjoyed far, far more success (any way one could define success) than the Velvet Underground.

I sometimes worry I may be missing out on the Velvet Underground of this era.