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Nordost users....time to upgrade!

We Nordost users like this pricey, cool looking brand for various reasons.

Odin II is known as the "final stop" for ultra setups. It is now 2nd tier  to the latest.
I've tried it in my system. Everyone should demo it if they get the chance. 

Just when you thought Odin was already over the top....Odin GOLD! Complete with gold plated conductors.
https://www.theabsolutesound.com/articles/nordost-introduces-new-supreme-reference-cable-range-odin-...
We're talking $200K+ to get a basic setup: 2 monoblocks, preamp, speakers and JUST ONE SOURCE!

I guess when you can roll big...YOU ROLL BIG! For some reason, this brings to mind Eastern Bloc track suit guy that annoyingly revs his Koenigsegg at a stoplight, as the target demographic?

Makes my Heimdall/Frey setup seem like the supplied cables you leave in the box.
tablejockey
tom2015
89 posts
 
Some products are made for marketing to catch attention. Clearly they got yours.

Also there are more people than you think globally that are financially at a point where money is no longer thought of as a limited resource. Once you hit $20M whats 200k? Going out in the evening and spending $5k on nice wine, its like a $100 meal for you or me.
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tablejockey OP
3,795 posts
 
tom2015-

Nordost certainly didn't catch my attention at MSRP.  Even the "regular" lineup is priced  more than I would ever pay.

"Also there are more people than you think globally that are financially at a point where money is no longer thought of as a limited resource."
Clearly, this stuff is for those who can afford it.

Gold is less conductive than silver, essentially just good for corrosion resistance. Perhaps Nordost also determined it has a desired sound signature? I can't see what the performance gain would be with this move.

Likely, it just to get market share from the .1% percent or whatever it is that will buy it.

Whatever it is, there will be buyers. I live in SoCal, minutes  away from areas that do have those kind of consumers.
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