Nordost users....time to upgrade!

"I have a few friends who went with Odin and Odin 2, opened their wallet wide and now regret it."

Daveyf-
Odin, like the rest(other $$brands) is still subject to what the ear likes.

If anything, Norse Supreme will look great for those with gold finished equipment. 
https://audiovisualart.com/wp-content/uploads/2016/11/Fusion.jpg

The Norse and Valhalla level is where the line shines. Not for everyone, just like all the other brands.

tom2015-

Nordost certainly didn't catch my attention at MSRP.  Even the "regular" lineup is priced  more than I would ever pay.

"Also there are more people than you think globally that are financially at a point where money is no longer thought of as a limited resource."
Clearly, this stuff is for those who can afford it.

Gold is less conductive than silver, essentially just good for corrosion resistance. Perhaps Nordost also determined it has a desired sound signature? I can't see what the performance gain would be with this move.

Likely, it just to get market share from the .1% percent or whatever it is that will buy it.

Whatever it is, there will be buyers. I live in SoCal, minutes  away from areas that do have those kind of consumers.

"my money would go to Kimber Naked Series."

laltik-

1M pair of IC's @$12K-BARGAIN! Nice looking too.
A  used pair of Valhalla MAYBE Odin(older) can also be  had for the same cost.
Kimber appears to have done their spin on what Nordost does for "air dielectric".

All too much for this  audiophool pauper.