Speaker Cables? why all the hype for expensive speaker wire?


After listening to many speaker cables, I am listening to basic 14 Gauge, high purity copper speaker wire and find myself shaking my head.  Does this basic speaker wire sound better than cables many times the price?  I am really starting to ponder that question.  I think I am hearing things on my records I never heard before and better balance of sound.  What are your thoughts?
tzh21y
Terms like "expensive" and "basic" how relative, but I can give my experience.

For years I just use the basic Amazon speaker wire for all my stuff because it was nice and cheap. Then I got some tinned copper speaker wire from Jupiter condenser. To say that it was more detailed is to give a false impression. It was much more rich in all the microdynamics of all the individual instruments. Made the music so much more engaging. The kind of engagement which makes you forget about your gear and simply enjoy the music. Absolutely lovely. 
+1 mglik: the Fideliums were probably the best single upgrade I made, and comparable to the improvement in jumping to a LTA zotl amp.
My thoughts are ; there is no point in spending money on anything if you cannot hear an improvement. If $5 cables sound as good as $5,000 cables to you, stick with the $5 cables. 
Got a scoop for all you guys on here, go check out silversmith filadium ribbon wire speaker cables, these things have gone up against cables up to $29,000 and beat them, check out what Greg Weaver has to say about them. And they're only $1,195 for 8 ft pair.