Anyone own or heard of PrimaLuna?

Ifyou do a search, the PL threads go back a decade.

One of the few "bang for your buck" tube amps(domestic or USA)

Great gear AND company support if needed. I've had EXCELLENT 
technical warranty/technical support from PL.

If you're not  stuck on"made in USA" you won't go wrong.

After that, your ears decide if PL is for you. 

I buy and sell gear all the time.  Some my stuff is way more expensive but I will never sell my PrimaLuna DiaLogue Premium integrated amp!

The build quality is excellent and the US importer is a straight up guy. 

I think they are good too but just need to check since I am new to tube and not familiar with their name.

Wondering those who bought a $35,000 amps just because they can afford and it's more of lifestyle or the $35k gears truly that great?

PrimaLuna says their gear is same level if not better than the 5 digits gears.

i am going to get a loaner and listen at home. Thanks guys. 

I’m sure the Primaluma line is excellent based on what I have read but have never listened to. If you are looking at value, dependability and performance you might also consider Music Reference, Jolida (mentioned by Wolf), Rogue and Quicksilver as well. All excellent performers and sensibly priced for the common man. I've had numerous tube amplifiers over the years and never have I had one more satisfying than the Quicksilver monos I currently listen to, they are gems.

Can’t comment on why anyone might consider that somehow a 35K amplifier would perform better than one at a fraction of the cost but that should be left up to the guys and dolls willing to write the check. I’ve never come to any profound realization that higher price necessarily equates to better performance, sometimes yes sometimes no IME. There are a lot of variables in this hobby which contribute to the end result which is part of the fun.