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YouTube Indicates What the Future is For Audiophiles - Interesting Demographics.

Howdy,

I just wanted to share some data from YouTube as I found it quite eye-opening and thought some of you might too.

I've posted a couple vids on YouTube recently and, as some will know, YouTube provides analytics data with every video, which is available to the channel owner.

The first video featured a Krell KSA 80 amp and at the time of writing this there have been 9,500 views:

Female - 0%
Male - 100%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 0.9%
45–54 years 13.5% 
55–64 years 44.4%
65+ years 41.3%

So, 100% male, and pretty much all of the traffic is from guys 45 years old and above, with 40%+ from guys over 65!!

The second video was a spoof (song) on Audiophiles that was shared a lot and watched by a lot of audiophile spouse, so the stats were slightly different, but not much. At the time of writing, 18,150 views:

Female 2.4%
Male 97.6%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 5.9%
45–54 years 18.6%
55–64 years 35.5%
65+ years 40.1%

The video was watched by a few females because it was shared and hit with a slightly younger audience but not by much. For all intents and purposes, the stats are the same for both vids.

Caveat - YouTube tends to attract an older audience and it's tipped up towards males. TikTok would show different results, but I think YouTube is really the platform of choice for most of us, so the data is more pertinent. 

Conclusion - we're a dying breed. 40% of us will be dead in a few years and there's not many 'yoots' coming through to replace us.

No real surprise here but we're all blokes - old, fat, sweaty, bearded, and about to kick the proverbial bucket. (Yes, I'm speaking entirely for myself).

Do you think there's more that manufacturers, dealers, reviewers etc. should be doing, or is it just the inevitable playing out?

Thoughts?

Here's the link to the two vids for reference: 
Krell KSA80
The Audiophile Song

128x128rooze
rodman99999
6,158 posts
 

"How I long for the day where people don't think expensive cables and power cords matter. Because they don't. "        (squared 80, self-appointed/self-deluded Denyin'tology pundit)

     "Louis Pasteur's theory of germs is ridiculous fiction."  (Pierre Pachet, Professor of Physiology at Toulouse , 1872) 

     "The abdomen, the chest, and the brain will forever be shut from the intrusion of the wise and humane surgeon,"  (Sir John Eric Ericksen, British surgeon, appointed Surgeon-Extraordinary to Queen Victoria 1873)

      "The super computer is technologically impossible.  It would take all of the water that flows over Niagara Falls to cool the heat generated by the number of vacuum tubes required." (Professor of Electrical Engineering, New York University)                        

      "There is no likelihood man can ever tap the power of the atom."  (Robert Millikan, Nobel Prize in Physics, 1923)

      "Man will never reach the moon regardless of all future scientific advances." (Dr. Lee DeForest, Father of Radio & Grandfather of Television)

      "Heavier-than-air flying machines are impossible!" (Lord Kelvin, president, Royal Society, 1895) 

      "The bomb will never go off.  I speak as an expert in explosives."  (Admiral William Leahy, re: US Atomic Bomb Project) 

     When the steam locomotive came on the scene; the best (scientific) minds proclaimed, "The human body cannot survive speeds in excess of 35MPH."

      Until recently (21st Century); and the advent of the relatively new science of Fluid Dynamics, the best (scientific) minds involved in Aerodynamics, could not fathom how a bumblebee stays aloft. 

     Often; Science has to catch up with the facts/phenomena of Nature and/or, "reality" (our universe). 

     I haven't been in school since the 60's, but- at Case Institute of Technology; the Physics Prof always emphasized what we were studying was, "Electrical THEORY."         He strongly made a point of the fact that no one had yet actually observed electrons (how they behave on the quantum level) and that only some things can really be called, "LAWS." (ie: Ohm, Kirchoff, Faraday)   

                           PERHAPS: that's changed in recent years and I missed it?

devinplombier
155 posts
 

There you go again.

sokogear
1,096 posts
 

@squared80 is a troll.

rooze's avatar
rooze OP
638 posts
 

Ooooo another cable thread is breaking out… 

jssmith
321 posts
 

@rooze 

My point and the reason for posting was to discuss what, if anything, could be done differently to attract a younger audience.

Why? They obviously aren't interested. They have too many other sources of entertainment that us old guys didn't have (and with AI that will increase exponentially), so they have no nostalgic connection to audio and no compulsion to sit and stare at two big boxes. So I don't see the reason to try to make them interested when by all empirical and logical evidence there is no chance of that happening. Yeah, I know it can be fun to get other people to share your interests, but maybe we should adapt to sharing theirs. Heck, with all the sources of entertainment out there I hardly listen to music anymore as a primary activity. I'm sitting here typing this while watching a podcast. Yeah, I know if it dies us old guys won't be able to stay on the acquisition syndrome merry-go-round, but that's probably a good thing anyway. There will still be niche companies for the addicted. Heck, there are still companies that sell buggy whips.

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