Why the huge increase in the price of Sonus Farber Amanti G5 speakers.


Just the other day, the G5’s were $36k and now they’re $43k!  I’m thinking it’s too soon for it to be tariffs.  Is Sonus Farber selling so many pairs that they’re just getting greedy?  Whatever the reason, an almost 20% price increase can’t be good for business.

 

curiousjim

Showing 2 responses by ghdprentice

@deep_333 

The ARC story is about the specifics in one case of development in the high end audio arena. I did not know any specific  numbers of hours on anything from Sonus Faber speaker development. But I am sure it is similar, it demonstrates the huge investment that goes into high end audio equipment. 
 

The amount of effort… since very large number of change and listen cycles are involved with engineers with very specific skills… like they can hear nuanced voicing and have the musical experience to understand the objective. 

Research and development. 

I was reading about the design of the Audio Research Reference 330m. The announcements was released about two years ago. When the new owner heard it, he said stop. He hired a team of seven engineers and they spent two years redesigning it and released it recently. Seven engineers for two years... retooling and all that goes with producing a new piece of electronics. Designing the workflow, test points, test routines, manufacturing process. 

The speakers in most of the Sonus Faber Amati are custom made and each speaker design achieves better sonics through research and development. 

I own Amati Traditional and seen Lilium and other Sonus Faber,  they are also the most beautiful made speakers I have ever seen. It takes some craftsmanship to create something this extraordinary.

Why a 20% increase in the price of the Amati. I know nothing for certain but... well, inflation has been going on since the pandemic, throw on tariffs and global uncertainty. I am not surprised.