One reason is because if someone has a $5000 tone arm and wants to upgrade he/she would need to have something to upgrade to. Thus the $12,000 tone arm. It is seven thousand better. The true problem arises however when someone with a $12,000-$15,000 tonearm gets bit by the upgrade bug. They soon realize that there is nowhere to go, they have hit the end of the upgrade highway and give up on audio. Or, they get a Mac and a DAC and take up golf.
